In other words, after providing the details about yourself, and ending the paragraph with something similar to "for an appointment, feel free to contact me here" you wanted the word "here" to point to your Contact page, where you had the contact form that allowed people to get in touch with you. 

To do that with the word "here" or virtually any other word you need to place a link on, here are the steps you need to follow: 
-log into your EscortSite.com account, then go to the Modules area, to have access to the Pages you have text on 
-select the page you want to place your links on, then start editing the text by selecting the exact set of words you want to place your link on 
-click on the icon similar to a chain, which is pointed out in the image below 
-a pop-up window will open, letting you insert the link you want and transforming the text you selected into hypertext. 
-don't forget to click on the "Save" button and you're done. 

Keep in touch, 
Alexey 

Whether you've decided to create a new website for yourself or simply update the one you already have, the following elements are highly important for ensuring the success of your escort site: design, content and navigation. Let's see what each of them is about. 

Design 
The design of your website consists of all the visual elements that can be seen there and it is the first aspect of your escort site that captures your audience's attention. That's why we pay so much attention to it. When making a design order, you know that our designers will be dedicated to creating the most eye-catching themes for you, from colors to fonts. You can find some examples here, in a previous post. 

The template you choose for your escort site should reflect the style you want to be associated with on the web. Good themes are understandable and stick to the viewers' mind, not just eyes. Fonts and colors are also of paramount importance. When choosing a specific style of lettering, keep in mind that it must be easy to read, otherwise your visitors will end up with sore eyes and no interest in your message whatsoever. The size of your font is essential - make sure the letters are neither small, nor huge, I'd say a size 14 (and 16 for titles) would do the trick for longer portions of text.

Colors play an important role in the design of your escort site too, because they evoke emotional response. No wonder that 93% of a consumer's decision making process comes from visual appearance and 85% comes from color! Another aspect that our designers pay attention to when making a template for your escort site is the color scheme, so rest assured, you don't need to focus on which color should the menu of your website be or which color goes with the text - that's already taken care of.

Content

All the text, images and videos on your escort site make up the content of the website. What you should always keep in mind when uploading new photos and videos is that content should be informational and entertaining - that's what makes it relevant for the visitors. And don't forget to update frequently! Relevant content and frequent updates are the best reasons for visitors to keep coming back to your escort site.

Navigation

Last but not least, you need to focus on navigation. Your website navigation needs to be intuitive and easy to find - we've already covered that, with the tips on navigation previously posted. To recap, great content is worthless if your visitors can't reach it! Make sure you provide easy access to all your escort site's important pages.

That being said, we wish you all a Happy New Year and lots of love, ladies!

Keep in touch,
Alexey

 Worried your escort site might have gotten a little too crowded for the average visitor to find their way around? Here are a few tips on website navigation: 

Why give importance to navigation? 

When visitors come to your escort site, they are most definitely looking for information about you and what you do. If your information is too hard to find, they will give up and visit the next best thing. This is why it is important for your site to have a navigation that is highly intuitive. A clean layout and a logical navigation system enhances your escort site's looks. Thanks to our gallery of professional themes, you don't need to worry about design anymore, but you should stay focused on your content and how to link it. 

Why are links important? 

Ever wondered what exactly determines your visitors to stay on your site and explore it? It's the placement of navigation links! That's what makes them stick around like you want them to. In other words, if your visitors don't find what they are looking for on your escort site - your photos, your rates, your contact details etc. - within 2 clicks at the most, that means that the links on your site are not placed right. To fix that, first try to put yourself in your visitors' shoes: what is the first action they would do while being on your website? Read the content of the first page that shows up after entering your website's URL in the browser and then decide what to do next. Their decision depends on how well you've organized your content.

The navigation bar 

Navigation bar is the section of your escort site where all the pages you have added to the site are displayed. It shouldn't be too crowded though. Try keeping the number of pages to 5-7, keeping in mind that the truly relevant information about you should be visible within 1 click's distance: contact details, calendar dates, rates for your services, gallery, F.A.Q.s, reviews, links. Our Community bar takes care of the members' area for you. 

Internal Links 

Internal links are links that connect your visitor to another page within your website. For example, if you want your visitors to go to the Rates page right after visiting your Contact page, you can use an internal link to direct your visitor there. Be sure that links are underlined and/or blue, which allows visitors to easily distinguish the text as a link. Use short, clear and precise words in your links, so that visitors understand immediately what they are about to see when clicking that link - do not limit yourself to writing "Click here" or worse, do not paste the entire link address in the text. 

Keep in touch, 
Alexey 

There are three types of interfaces on EscortSite.com: Light, Medium and eXpert. Let's see what each of them has to offer: 

The Light Interface 
This one is for all you ladies out there that are not so keen on computers. It has all the basic features, but in a lighter manner. If you're thinking it is too good to be light, you're probably right! With an extremely intuitive and easy-to-use menu and many options for you to try out, the Light interface is exactly what you should choose, if you've just begun using content management systems. 

Once you click on the Manage button in the main menu, you will have access to the Pages of your account. This is where you can start building your website, by writing content on each of the pages you see there, such as Services, Blog, Calendar, and Contact. Also, upload Photos, following the instructions we've posted here. 

After you're done with adding and editing content, focus on your site's appearance. Visit the Design area and choose one of our stunning free templates. 

You have a nice looking site, with a lot of information, but no feedback from your visitors. Go to the Manage area again, this time in the Forms section, to see if there are any forms for you to read. You can do all this in a few clicks, with EscortSite.com! 

The Medium Interface 
If you're not that new to the internet but you don't trust your knowledge yet, the Medium interface would be the right choice for you. It's more complex than the Light interface, having more options added to the Manage, Stats and Design areas. For example, you can create a Poll on your website, making it more interactive. 

You can view the Stats about your traffic and your visitors and then manage your Community, by building your Links page, dedicated to your Partners. You have the possibility to see the organizations that have accessed your account, the countries your visitors come from, their activity and ratings. Feel free to write your own Newsletter, or send invitations to people to visit your site, or even create your very own banner, to display on your website. 

Moreover, if your first choice of templates doesn't satisfy you anymore, you can order a custom design or even a dedicated one. Our designers are committed to making you look your best on the internet. 

The eXpert Interface 
This is the interface that lets you best enjoy your experience with EscortSite.com. Your options are virtually unlimited. What you see is what you get.

Let's start with what you see after logging in, because there's something more for you to see, compared to the Medium interface. You have a left side bar with very useful information, such as your Account balance, your Site info, the Community and News - which you have access to as soon as you enter your Dashboard.

The eXpert interface has all the features that the other interfaces have to offer and more. Like CSS Editor, for example, which you can find in the Design area. That's short for Cascading Style Sheet, which is a language used to describe the look and formatting of a web page. That means that you can edit the way your site looks from its core functions.

Another extra-feature refers to the custom yourname@yoursite.com email addresses you get for free after purchasing a .com domain. That's a two times more professional approach for your clients!

Too much technical information for you already? Then why not see for yourself, experiment with each interface, experience some trial & error situations and choose the interface you are most comfortable with, considering your needs and knowledge.

Remember, we're always here to give you a helping hand, if you have any difficulties at all.

Keep in touch,
Alexey

Brainstorm 5 top keywords 

Make it easy to type 

Make it easy to remember

Forget about hyphens and numbers

That being written, happy name hunting, ladies!
Kendra

First of them reffers to your members. Ideally, your members are the users you feel the closest too because they are the ones that have access to your premium content. But in the event of any of them giving you trouble, you can simply ban them. This way, you'll restrict their access to your content and you'll get back to feeling comfortable with your community again.

To ban a member, you need to log into your EscortSite.com account, then visit the Community area. Click on the Members tab, to find the member you want to ban and finally click on Member details (symbolized by a magnifying glass) to choose what you want to do, depending on how bad that member's behaviour has been: either ban them or delete them forever.

If, on the other hand, you want to protect your content from a whole geographical area or an entire group of people and not just a person, you have the option of banning countries and organizations. To do so, you need to visit the Stats area first. There, you have the Countries and the Organizations tab. Click on the tab to find out where the traffic has been coming from. Then choose the country or organization you don't want to have access to your escort site and click on the "Ban" button.

But do keep in mind, ladies, that I'm not saying you should abuse the banning option, I'm just letting you know that there are means of protecting your privacy when the situation demands it, and you should know about each of them.

Kendra

First on our list is the "Add Report" button that's available in your Forms section. Just sign in, then go to the Manage area, click on the Forms tab and browse through your forms. You will see that each form has this button in its lower right corner. Feel free to click and use it if any of the forms' content is bothersome to you. 

Use this form only to report bad visitors/clients on your website. They will not be able to see it. Your report will be treated as anonymous information with a general scope to help other users of EscortSite.com if they will be contacted by the same person. This report will also store email, IP and screening user. There will be no information stored about the report submitter (you) and this report will not be sent as notification to anyone. 

It's an act of defending your dignity in the first place, but also a contribution to the wellbeing of the escort community. 

Stay tuned for more screening tips, 
Kendra

The aim of a good call to action is the immediate response to it. So, the question is: when your visitors see a sign that says "click here" or "register now", how should that sign look like, so that they actually do those actions right away? 

There's no general rule to it, but there are some aspects that must be taken into account when you want to create an efficient call to action: 

-the text of the message: whether it's a button or a link, or a simple text, keep your copy clear and straight to the point. That means as few words as possible, no misleading phrases and certainly no hidden intentions in your message.

-the colors used: if you've ever wondered why "cancel" buttons are generally red and "agreeing" button are generally green, here's your answer! Colors have the ability to evoke emotion; therefore, using a certain color for your call to action triggers a certain emotional response.

-the size of the message: if your call to action is represented by a button, that should be the most visible graphic element of the page; if it's a link or text, make sure to set it apart from the rest of the text, using a bigger font size, but not too big though, because you will get the exact opposite effect: people might not take it seriously.

-where you place it: last but not least, the placement of your call to action is highly important because it can really make a difference in your online results. Ideally, you should place it in that portion of your web page that can be seen without having to scroll in any direction. That portion is called "before the scroll" or "above the fold", but given the different number of screen inches and numerous screen resolutions available out there, one can never tell the exact dimensions of this portion. What you can do instead is make sure there is enough space around your call to action so that it can stand out from the other elements on your page. 

Keep in touch,

Alexey 

But what if you used this info from another point of view - that of a website owner, whose business is very much connected with what meets the eye? The fact that 93% of a shopping decision is based on visual appearance is good news for you and your escort site! Not to mention that colors increase brand recognition by 80%, and brand recognition directly links to customer confidence - more premium members for you. 

Therefore, next time you have a design order in mind, be it custom or dedicated, think of your audience too: red, orange, black and navy blue attract the impulse shoppers, whereas pink, rose and sky blue interest the traditional buyers. Navy blue and teal appeal to shoppers on a budget, but we'll keep that as a secret.

Although color is one of the most powerful tools used in design, the impact it has on people differs across the world. For instance, what evokes emotion in the U.S. might pass unnoticed in Asia. Here are the colors that affect North American online shoppers: 
 - Black - perceived as powerful and sleek, thus used to market luxury products
 - Purple - often seen in beauty or anti-aging products; used to soothe and calm
 - Orange - perceived as aggressive because it creates a call to action (subscribe, contact, buy)
 - Green - used to relax because it's the easiest color for the eye to process, but also associated with wealth
 - Blue - often seen with banks and business because it creates a sensation of trust and security
 - Pink - romantic and feminine, appealing to female audiences
 - Yellow - often used to grab attention due to its optimistic and youthful impact on audiences
 - Red - often seen in clearance sales, because it creates urgency; increases the heart rate, symbolises energy. 

But colors are not the only ones influencing consumer behavior when it comes to online activity. Overall design and navigation speed play an important part too, according to these figures: 42% of shoppers base their opinion of a website on overall design alone, whereas 52% of them do not return because of overall aesthetics and 64% do not purchase items because the website is too slow. 

Kendra

In a previous post we showed you why it is so important to choose the right name for your escort site, today we are going to show you how. There are three common aproaches when naming a business - and its website, for that matter: 

1. The abstract name: 

This approach refers to choosing a broad and abstract name for your website that doesn't actually indicate what the business is about. That's ok if you want to keep your website available for a few select customers, that know of its existence from yourself alone. Otherwise, if you want search engines to find your website, not using the right keywords is bad for traffic. 

2. The direct approach: 

That means choosing a name that describes exactly what your business does. The direct approach is self-explanatory, you just need to check if the domain name you've thought about is not already taken. 

3. Coining a name: 

This refers to making up a new word for your website that doesn't currently exist in language. If you feel like it, go ahead and get creative with your website's name, but do keep in mind - like in the first approach as well - that you need to pay attention to the keywords in your website's description, otherwise search engines will not index it properly and you might end up with a really cool name for you website, but with very little traffic. 

After having decided upon the right approach for you, here's another aspect you should take into consideration: the cognitive fluency. This is a concept developed by psychologists to study how significant pronunciation of words is. For instance, such a study of cognitive fluency revealed that companies with easy-to-pronounce names had a significant increase in share price over the length of an year, as compared to companies with hard-to-pronounce names. Why? Again, it's the psychologists' belief that early brains preferred easy names and avoided the unfamiliar ones as a survival mechanism - if beings were familiar to them, then certainly those beings haven't declared war to them or eaten them... yet. :) 

So, to sum it up, cognitive fluency works best for you if you avoid using the following words when naming your website: 

- words from a language that is foreign to the main target audience 

- words that are difficult to pronounce 

- words that can be pronounced in several different ways 

- initials 

Now put your inspiration at work, ladies! 

Kendra

Advertise your fresh content through our dedicated twitter account
Why keep a blog if you don't advertise its content? How else will people be able to find out about it if not through all your (other) means of communicating with them? That's why we've come up with @escortpost, our dedicated twitter account where you can advertise your blogposts the minute you publish them. That's right, we do this automatically, so that our followers find out about your fresh content in real time and visit your escort website to read the blog. That simply means more quality traffic for you. 

Get found more easily using our dedicated escort directory
Another great way of making your escort site known for the clients in your area is to list it in our dedicated escort directory, EscortSites.com. Doing so, you make sure that next time someone searches for escorts that are located in your area, your escort site will show up first in the search engine results pages. 

Stay tuned for more tips, 
Kendra

Your brand is only worth as much or as little as the value it provides back. If you weren't already aware of this, then it's time you thought about investing in a proper domain name for your site. We've already shown you why and how, today we are going to tell you what a custom domain can do for you and your escort business. 

Increase credibility 
Having a custom domain name for your escort site is the first step to showing you invest a fair share of your resources - time, energy, money - in what you do. It also lets people know you take your business seriously, by avoiding potential shallow approaches. Taking yourself seriously eventually leads to people taking you seriously, which increases the level of credibility you can achieve in the World Wide Web. A custom domain will significantly reduce the rate of questions raised by potential clients regarding safety and trustworthiness. 

Ensure memorability 
If you're inspired enough as to choose a catchy domain name for your escort site, not only will you raise the credibility of your website, but you will also be on your way to Forget Me Not kingdom. Why is that? Well, if potential customers find it easy to remember the name of your website, they won't have to search for it on search engines each time they need to find you. And if they don't search for it somewhere else, then the chances of them finding your competition diminish considerably. Just keep in mind that you need to find a name that relates to your business, so it is easier for your visitors to remember and find your website. 

Build identity
Custom domain names come with custom e-mail addresses, and nothing can help you build a more professional image than a neat and easy to remember e-mail address. Why? Simply because you use it every single time to interact with all potential business partners, thus it is your most visible and constant means of advertising. So why not make it professional? 

To sum it up, it's time to move further, time to grow your escort business using a powerful tool that will cost too little for what it offers: credibility, memorability and professionalism. 

So what are you waiting for, ladies? 
Kendra 

Moreover, in 2011, people's internet time spent on social media websites such as Facebook was almost four times (12.3%) bigger than the amount of their internet time that they spent on three major search engines - Google, Yahoo, Bing - altogether (3.5%). And that's not all! The trends in online shopping are even more promising: it is estimated that by 2015, 65% of the U.S. population will shop online.

Aside from the social media factor, there's also the mobile factor. Since most of the online shoppers use a smartphone, it only seems fair that major online marketplaces such as eBay or Amazon report either an increase of 134% in mobile shopping or bringing in $1 billion dolars anually from mobile sales. If these figures didn't convince you that online presence is vital for your business, nothing will!

Keep in touch,

Alexey

If you want all eyes on you, you need to display something worth seeing. And since we've already covered the importance of content, from title to design, we'll focus on the social buttons. What are they, you ask? Social buttons are links that let your visitors share the content they value on your website with their network of friends, peers and acquaintances, so that they too can view your content, therefore, the use of social buttons drives traffic to your escort site. 

The Facebook "Like" Button 

It started as a means of showing your approval or appreciation for a friend's update. If you agreed with a status you saw in your feed, then you "liked" it and by clicking on the "Like" button, you showed that to everyone in your list and your friend's list. But nowadays, all websites that promote an interactive attitude towards their users, place this button next to a part of their content, so that the users of the social network can share it to Facebook from virtually anywhere. This button enhances your content's visibility like no other because when someone clicks on the "Like" button on your site, the message is displayed on their profile and on their friends' feed as well. Curious fact, after all these years, Facebook still hasn't come up with a "Dislike" button. 

The Twitter "Tweet" Button 

There's a great short animation by Pixar called "For the Birds" that comes to my mind whenever I think of Twitter. The story goes like this: a flock of small birds share a telephone wire until a large dopey bird comes along and tries to join them. He's made fun of, because he's different from the flock, but eventually he gets the last laugh, following the simple laws of physics. I won't spoil it for you, but I do want you to keep in mind that the same thing happens with your followers on Twitter too: they will stick next to you and follow your tweets and even retweet them, as long as you give them good reasons to do so. In other words, make sure you provide quality content, worth sharing, and your followers will return the favor by tweeting about it to their followers - the better the content, the more the followers. Simply placing the "Tweet" button on your page lets the visitors connect to Twitter when clicking that button and then tweet to their followers in seconds. 

The Google "+1" Button 

This might seem the catchiest of them all, being the newest too. This is how it works: you publish content, your visitors see it and by clicking on the "+1" button, they let their Google contacts (Gmail, Gtalk, Picasa users etc.) know that they found your content to be really appealing. And that's not the end of it. After you have been +1'd, the next time the contacts of the people that have +1'd you are searching Google, they will find your +1'd content, thus interest in your escort site is considerably drummed up.

So, now that you know what these buttons can do, start using them wisely. They are available for the Blog, Guestbook, Reviews and F.A.Q. pages on your escort site.

Get social, ladies!
Kendra

Give a little traffic, get some in return! 

So, how to do it? A links page on your website is the proper starting point. That is where you can post links to other sites, such as escort directories or review sites - or even some of your peers' websites. Eventually, they will return the favor, by posting on their websites a link to your escort site. That's called link exchange and to encourage this practice, make sure that your website is as eye-catching as it gets, because that will make people want to link to it. Also, if you're aiming for links from review sites, kindly ask your clients to write their testimonials after meeting you. 

Link building generally takes time and patience, but if you do it right, you might get some really nice long-term results. That includes a higher ranking in search engines, which means your website is more visible to clients searching escorts in your area. If you're an EscortSite.com user, creating your very own Links page is so easy that you'll want to start to exchange links right away:
-log into your account, then go to the Manage area, right next to your Dashboard
-click on the Pages tab, then scroll down until you reach the Links page
-click on it, to open up a menu that allows you to add the content you need
-from now on, it's up to you whether you want to add simple links or banners pointing to the websites you consider relevant for your business - I'm thinking review sites you have already been reviewed on or escort directories you are listed in.

Sign your name across their hearts

Another simple way to promote your website is through your signature on forums. If you're active on popular forums, this will be a piece of cake then. Simply post a banner pointing to your website in your signature. But if you're a newbie on escort forums, then a signature containing a link to your website should do the trick.

Having trouble creating your first banner? Here's how to do it, if you're an EscortSite.com user:
-go to the Design area, after logging in, and then click on the Banners tab
-you will find the banner design and contents menu there, allowing you to customize all the elements of your new banner
-start by selecting the background style - if you want to upload an image for that, make sure it's 480x60 pixels
-then go to the banner text, to choose your font, text color and font size
-when writing the banner text itself, focus on your audience and keep the message short - 5 to 7 words should do
-play with the preview button to see how your banner looks like
-finally, click the Generate button and there it is; it should look something like this:

A tool of empowerment

Last but not least, let's not forget about the social networks like Facebook and microblogging platforms such as Twitter. Research by Columbia University shows almost 80% of New York escorts now use a Facebook page to drum up business. Those numbers are quite impressive, if you ask me. The average escort uses the social networking site to find 25% of all her clients, making it more important than any other source of new customers apart from escort agencies.

Now go out there and start promoting your business, ladies!
Kendra

After logging into your account on EscortSite.com, click on the Stats area to access the detailed statistics of your escort website. The Visitors tab shows you how many people have accessed your site in a month, on each day. You can then see which days of the week are more popular among your visitors, based on their number, or associate the increasing traffic with actions you took for your escort site. Like publishing fresh content, for example. 

The Traffic tab lets you know how much traffic is consumed per month, whereas the Activity tab shows you exactly what your visitors do on your website. How many forms they've completed and in which days exactly, how many guest entries they have submitted, how many links they've added and so on. 

The Members tab in the Stats area provides info about the number of direct and shared members you gained monthly, with specific details for each day of the month. And if you click on a day in the calendar displayed there, you can see the referral for both shared and direct members. 

The Countries tab shows you which countries the traffic has been coming from, giving you the possibility to ban one of the countries if you don't want people there to know about and access your escort site. The same goes for the Organizations tab, which shows you the number of views per organization, with the possibility of banning their IP address if you don't want people from there to be able to access your escort website anymore. 

Keep in touch, 
Alexey 

Once it is activated, all you have to do is to scroll through the Detected Keywords and decide if you're going to let people reach your website by typing in those words or not - that is, you're going to decide which words you want banned and which not.

Keep in touch,

Alexey 

But it didn't always use to be like that. Back in the old days, when books were popular, a 150 pages book was considered a light read. Then, in the ‘20s, when movies were the coolest thing available, nobody mind to sit for 90 minutes in their chair, in front of a screen. But with television and all the options developing around it - from commercials to shows and channels - the human attention span diminished considerably. People don't really want to know what's on TV, they want to find out what else is on TV. Now put that in the context of web pages and you'll get an idea of how important first impressions really are. 

People tend to make up their minds about what's around them based on looks. That's why if your website is poorly designed, chances are you will be misjudged as offering low-quality services. And you certainly don't want that to happen. That's why you should keep in mind that perception equals quality. If your website is perceived negatively, you could lose your visitors as potential clients. 

If, on the other hand, you invest your time and effort into building a suitable website for your escort business, you will end up creating a halo effect. In other words, if visitors come to your escort site and are entertained by the way it looks, they are more likely to positively perceive your business. So make sure you keep a clean design by getting rid of all that's unnecessary - from content to text formatting. 

Kendra

Still, figures are not that friendly with nature in the U.S. as they are in U.K. In U.K. households, 66.6% of the Christmas trees are artificial trees and only 33.3% are natural, whereas in U.S. households, only 58% are artificial trees, and 42% natural. Must be that authentic smell of Christmas people are after... and when they choose to buy a real tree, their #1 choice is the Fraser Fir, followed in popularity by the Douglas Fir and the Balsam Fir. 

Using electric lights on Christmas trees was first suggested by Edward Johnson in 1882. Edward Who? Edward Johnson, ladies, Thomas Edison's assistant, Mr. Edison being the American scientist and businessman we can all thank for inventing the light bulb. Bright apprentice Mr. Edison had! 

And if you want to see the tallest Christmas tree in U.S., go to Rockefeller Center. It's there, it's 23m tall and it's waiting for you to admire it. Or better yet, stay home and make sure your Santa finds out that the average number of presents a child in U.K. receives under the Christmas tree is... 16! So why should you settle for less, right? :) 

Be good, ladies! 
Kendra

Make sure you don't miss this summer to place a design order! Why, you ask? Because during this hot summer, the prices will melt! As of July 30th we'll have the Delirious Design Days, when any dedicated design will cost you less than its usual price. 

There's no typo in there, I can assure you! We call it delirious, because that's what it is: too good to be true. But hurry up because, as any miracle, it only lasts a few days, so make some room in your calendar because these days are a must! 

To start ordering, you need to log into your account first, then visit the Purchase area in the main menu and scroll down until you find the design orders. 

Keep in mind we're always a click away in case you have any questions.

Let there be design,

Alexey

All our professional themes are free! 

Why, you ask? Because we know how important it is for you to make a perfect first impression to anyone visiting your website. An eye-catching design and easy access to your most important information are the key to a successful escort site. That's why we are offering so many stunning themes to choose from. Just have a look and pick your favorite: 

Color schemes to keep your site fresh! 

We've also thought of giving you the opportunity to change your color schemes whenever you feel like it, that's why each professional theme you'll find on our website comes with different color versions. This way, you can keep your escort site as hot as you are! :)

And, of course, as you already know from a previous post on mobile functionalities, all our templates come with a mobile version too, so you're not deprived of all that mobile traffic that's increasing either!

Keep in touch,

Alexey 

Optimization rules for Title Tag (Page Title) 

Title is the most important element of on-page optimization. So if you want to position a page in Google for a keyword, start by using that word in the title. It does make sense, doesn't it? Here are some tips to keep in mind: 
• start with the main title keywords (high importance for search engines); 
• use relevant keywords for each page of the site (to avoid keyword cannibalization); 
• use keywords that allow various combinations (positioning for more similar words); 
• do not include many key words in the title (their value will be diluted); 
• do not exceed 65 characters (Google will not display in the SERPs the rest of the title); 

Optimization rules for Meta Description 

Meta description (snippet or page description tag) brings no benefits in terms of SEO, but this does not decrease the utility. Its role is to convince the reader to click on the result shown in the SERPs (search engine results pages), therefore to increase the click-through rate (CTR) for the site. It is therefore important to consider the following rules: 
• use in your meta description some of the key words in the title (and variations such as plural/singular or articulated/inarticulated words) so that search engines display the "original" snippet that you can control; 
• use phrases to arouse the interest of users but also to describe the website correctly, so that users click on an informed basis (otherwise you will encounter bounce rate problems); 
• do not exceed 155 characters (consider a description that's under 140 characters, for blogs, because Google will often display the date of the article too, in the snippet); 

Anti-spam rules for Meta Keywords 

In the past, this tag has been abused to such an extent that today Google does not further take it into consideration, and Bing and Yahoo give very little importance to it. Although it cannot bring benefits in terms of SEO anymore, this tag can still signal to search engines any spam trends, such as keyword stuffing. Thus, keep in mind to use it with moderation - limit yourself to the use of 5-6 keywords tops. 

Keep in touch, 
Alexey 

First, you need to login to your escort site and visit the Manage area. Visit the Pages section to select the page you want to start placing headings on. As previously recommended, all the pages of your escort site should have at least H1 heading, which should contain the main keyword of the page. 

Let's take an "About Me" page for our example. You've already set the Page Name and the Page Title, so it's time to pay attention to the body text. Normally, you'd have paragraphs decribing you and your activity. At first, write the text naturally, you'll have plenty of time to edit it and make it rich in keywords afterwards. Don't forget that your main focus should be the authenticity of what people read, good ranking comes with the territory.
Here's a sample of what you could do:

As you can see, I've decided that the keywords on Kendra's "About Me" page of her trial escort site are "Kendra" and "premium escort services in San Francisco", that's why you can find both of them with the apropriate heading, similar to a subtitle, but much more powerful. By doing so, I made sure I'm covering the who, the what and the where of this website so that next time somebody types the keywords I've targeted, Kendra's virtual escort site would show up first in SERPs (search engine results pages). 

Keep in touch, 
Alexey 

Today we are going to cover the headings in HTML and what good can they do to your website, if you learn to use them correctly. Headings contain information about the current document, such as its title and keywords that may be useful to search engines. Headings are defined with the < h1 > to < h6 > tags, in the order of importance (< h1 > defines the most important heading, < h6 > defines the least important heading) and are used to: 
- show document structure (think of all the users that just skim the text on your pages) 
- index the structure and content of your web pages (search engines use your headings to do that) 
- keep a clean code (this generally passes as web etiquette or the sign of a trusted brand with a proper behavior online) 

Don't use headings to make text BIG or bold. In fact, make sure you check the following tips next time you set up the headings on your escort site: 
- each page has at least one heading: use headings consistently throughout the site 
- headings are short and concise (easy to be scanned) 
- there is only one H1 heading per page 
- H1 heading is the first heading on the page 
- H1 heading contains the main keyword of the page (all other headings are subheadings and connected with the previous level heading) 
- don't skip heading levels (from H1 to H3, for instance)  

Stay tuned, next week we are going to show you exactly how to use headings when editing the pages of your escort site. 

Keep in touch, 

Alexey

What is "nofollow"? 

Nofollow is a HTML (HyperTextMetaLanguage) atribute used to signal the search engines that a link should not influence the position of the page it sends users to, in SERPs (search engine results pages). In other words, it prevents the transmission of PageRank (link juice) to the page targeted by the link, thus avoiding a better ranking for that specific page.
Introduced in 2005 by Google as an anti-spam tag, "nofollow" was intended to cancel the credit given to a link, thus limiting the artificial positioning of untrustworthy websites within the search results displayed. Nowadays, "nofollow" links are considered more like null votes, in the best case scenario. 

What is "dofollow"? 

Keeping the "vote" metaphor, you can think of "dofollow" links as positive votes given to websites whose content not only do you trust, but also find appealing to your readers as well. "Dofollow" links are an excellent method of recognizing and promoting quality websites. And to be welcomed among them, because by casting "dofollow" links you become a trustworthy source (an authority) in the eyes of search engines, which means your escort site becomes more and more relevant, ranking higher in search engine results. And isn't that what any website owner aims at? 

Stay tuned, ladies. More SEO unscrambling coming right up! 
Kendra

About 15 years ago Google came up with an algorithm that was able to determine the popularity and importance of web pages, based on these core principles:
-all links on the web can be considered votes that a source gives to a target
-all links are considered equal, at the beginning
-the pages that receive more links become more important
-more important pages cast more important links 

How does PageRank work? 

In other words, the relevance of a web page for visitors and its importance on the web are the main categories used by Google to sort the results of user searches in SERPs (search engine results pages). By relevance we can understand web pages which meet the visitors' needs by containing the keywords they searched for and offering useful info about the subject, whereas the importance of a web page is generated by a series of factors, among which PageRank is the most notable. 

Unlike other search engines that relied on text analysis and returned results that were strongly influenced by keyword density, Google came up with PageRank to sort relevant web pages by their importance. Therefore, when someone performs a search, Google browses the indexed documents that contain the search string (=relevance), then sorts them by their assigned authority (=importance). In line with this, many optimizers have found that the main indicator of the importance of a site is PageRank. 

Optimizing web pages with the help of PageRank

The PageRank sculpting procedures can increase the importance of a page in the site, determine which pages store and distribute PageRank and also establish the "nofollow" and "dofollow" value of the links within the website. If all this sounds like SciFi to you right now, rest assured, because we'll cover this subject too (the value of links). These procedures consist in the off-page optimization campaign, which, together with the on-page optimization procedures, will seek to place your escort site on leading positions in Google and other search engines for the keywords you've targeted. 

Kendra 

What is an anchor text? 
Also known as link label or link text, an anchor text is the visible, clickable text in a hyperlink. In other words, it represents a means of informing the user about the destination of the link and it can be completely different from the URL it defines. 

Why is the anchor text important?
Because the words contained in the anchor text can determine the ranking that the page will receive by search engines. If you consider links as votes of confidence delivered to a certain website, then anchor text does explain to the search engine what exactly is the vote given for. Thus, the search engine will learn to associate that certain website with the keywords found in the anchor text pointing to it, and, eventually, a better position in SERPs (search engine results pages) will be achieved when searches are done using those keywords.

And just how many words should there be in an anchor text?
Some say the limit to an anchor text is 55 characters, which is about 8-10 words, because Google does not take into account what's written after this number of characters. We, on the other hand, recommend as few words in an anchor text as possible, because there is the possibility of offering extra info in the link title.

However, a well written anchor text should illustrate in the best way available the website to which it sends the user, taking into consideration the search engine optimization and the usability too. Don't try to make it sound mysterious, because users are prone to clicking on what guarantees to solve their problem, rather than what might arouse their curiosity.  Not to mention that an irrelevant or unrelated anchor text won't help at all to get good positions for the keywords that interest you. 

Keep in touch, 
Alexey 

In a previous post, we covered the importance of social interaction, today we focus on the community that you can build around your escort site. Your members are the most important assets you have online, because they increase traffic and ensure the buzz around your website, thus determining more visitors to become members, and eventually enlarging the community that revolves around your escort site.

We understand that very well, that's why we made it easier for your visitors to register and for your members to login. May we proudly present: the community bar on your escort site!  

The Community Bar comes by default when you first activate your escort site, so there's no need for you to put your pretty head to work to build it - we've done that already, for you. If, on the other hand, you don't like to see it in front of your eyes each time you browse through the pages of your escort site, there's the possibility of making it descreet enough so it doesn't bother you at all. 

Having said that, I wish you a lot of time and energy invested in building lasting relationships with your escort site visitors, because the more relationships you build, the more useful your community bar will prove to be. 

Kendra

So, to start using your Calendar page now, here's what you need to do: 
-Log into your EscortSite.com account. 
-Go to Modules area, and scroll until you find the Calendar module 
-Enable it and decide which page you want to make it visible on: Calendar/Appointments/Schedule/Tours, you name it

There are three types of status for each day of the calendar: available, busy and unknown. To set the status for a certain day, click on the + sign you see in the upper right corner of each box. If you have the same status for a longer period of time, you need to set it for each day separately. 

Also, if you check the Calendar Booking box, a small "Book Me" button will appear for each day of the month, allowing your clients to request a meeting with you much more easily.
Don't forget to update your calendar, ladies. 

Keep in touch, 
Alexey

Once it is activated, here's how the Auctions module works: 
There are four tabs in the Auctions module. The first tab refers to the Active Auctions and the message that is displayed before you create your first auction lets you know that you don't have any personal auctions and shows you where to go to create your first auction. All you need to do is click on the Here button. It will get you to the New Auction tab, where you can create your very first auction. 

Choose a Name and add a Description for your new auction - let your members know why and what have you decided to let them bid on - then choose the auction type. There are two possible types to choose from: Standard and Blind. The standard auction is a normal auction, where any user can see how much the others bid and which item is the most bid for, whereas the blind auction is an auction where no one knows. After choosing your auction type, fill in the starting price, but also the price at which you would be willing to sell the item instantly. After that, set your auction duration. Your range is between 3 and 30 days - that's the time your auction will be open for your members. Finally, you need to upload up to 5 auction images and set the types of members that will have access to your auction. Don't forget to click on the Save button after you're done. 

The Settings tab refers to the page on your website where you would like your auctions to be displayed and the Expired Auctions tab contains all the previously active auctions that have simply expired because no one bid anything during the time they were open. 

Keep in touch,

Alexey 

It's already no news to you anymore that you need to be online because that's where the potential customers are - figures speak for themselves. But what lies beyond creating your very own escort site? A lot of constant work! Marketing, to be more precise. This is what you need to start working on and here are the 5 steps that we consider vital for optimal online marketing for your escort site: 

Get visible
First of all, you must add content to your escort site, but do remember that it needs to be relevant. Be specific, add keywords and descriptions to your site and then start building your inbound links. The shortest path to getting visible is to update your content as often as possible. Not only will you get visible, but you'll also stay visible because people tend to visit the websites that have fresh content, just to find out what's new. So update!

Get listed
After taking care of content, make sure people have access to it. To do so, you should submit your escort site to search engines, such as Google, Bing and Yahoo. Also, don't forget about Dmoz, with its Open Directory Project, because it is the largest human-edited directory of the web. But more specifically, get listed in escort directories, because that's where you'll find your targeted audience. Here are some of the biggest escort directories that come to mind: Eros Guide, Girl Directory, City Vibe, but I'm sure you can find more. 

Get found
When searching for certain service, people tend to focus on the distance that stands between them and the person providing the service they need. That's a good enough reason for you not to ignore the local search directories and, therefore, submit your escort site to directories such as Google Places, Bing Business Portal, Yahoo! Local, Local.com and CitySearch. 

Get reviewed 
Not only do we strongly advise you to encourage your clients to give their reviews on dedicated websites such as The Erotic Review, Naughty Reviews or TNA, where you first need to apply for membership, but we've also developed a Reviews module especially for your site. It's available to you after logging in to your EscortSite.com account and it's the easiest way for you to get the written feedback you need. Moreover, we've come up with a GuestBook page too, which is available to you after signing into your EscortSite.com account. 

Get seen 
The last tip on our list might be your favorite because it refers to videos. Youtube videos show up really nice in search engines, so make sure you have your own and that it's popular. "What you see is what you get" has never been more true. If done properly, all these marketing efforts result in higher visibility in front of your targeted audience. That means that when people browse through the internet in search of an escort in their area, your website will show up first in their search, thus granting you the visibility you need.

Keep in touch, 
Alexey

- A visible navigation bar - make sure it's really easy for anyone who is on your homepage to access the rest of the content on your website, by placing a clear navigation bar, that allows them to understand what the site contains. Section names such as "About Me", "Gallery", "Calendar", "Donations", "Contact" are pretty clear. 
- Text that is easy to read - it is a fact that most people tend to scan a text, instead of reading it thoroughly, which means that an average of 20% of the information displayed actually reaches them. Make sure that those 20% are concise and relevant because that is what they'll remember about your website. 
- Periodical updates - whenever you start a new tour or upload photos to a new gallery, it is recommended that you let your visitors know that from the very beginning, by displaying that piece of information on your homepage too, because that's the only place you'll know they'll look for sure. 
- Peer reviews - a great way to raise credibility is by posting a small logo of widely known escort directories or review sites which you are a member of. It shows you are recognized by your peers and it builds trust for your brand. 
- Catchy visuals - that's certainly the most important aspect of your homepage and that's why, without further argument, I'll recommend you to contact our designers for a custom or dedicated order. 

For other tips&tricks for your website, check out our website assistant service, especially designed to help you make the most out of your escort site. 

Keep in touch, 
Alexey

Advertising Campaigns 

Generally, when you say campaign, you think of an army of people working for the same project, having a common goal. That's about to change. You don't need to hire a platoon, you can do all this work by yourself, in a few clicks. An Escort Advertising Campaign is an online campaign consisting of a number of clicks that your potential visitors will perform in order to visit your escort site. Given the fact that you set the Target Location, the Starting Date and the Initial Clicks, you are fully in control. 

What can such a campaign do for you? Well, the most important thing out there: it can bring traffic to your website from those particular areas that you chose when initiating it. That translates into prospective clients from your areas of choice. Call it natural selection, if you want, but it actually is a powerful tool working for you, promoting your website throughout the World Wide Web, based on your instructions. Speaking of which, here's how to set your first escort advertising campaign: 

- Log into your account on EscortSite.com, then visit the Marketing section 
- Click on Website Advertising to start managing your campaign 
- Start setting the Name, Location and Initial clicks and you're good to go. 

Now all you have to do is check from time to time the Remaining Clicks counter, to see how many clicks are there left for people in the targeted area to access your website. The Campaign Stats let you know in real time how much traffic you have gained daily, from the moment your campaign begun. Awesome, right? 

Automatic Submitter 

After creating your escort site, your main concern is to make it visible in the right places, escort directories in particular. Our generous selection of websites related to the escort business will help you get the exposure you want, with no effort whatsoever - the automatic submitter will do all the work for you and you can see the results in your stats.
Why is an automatic Submitter useful? Simply because it gets your site on the particular escort sites you want to submit it. Then it drives traffic right back to your website. Hoes is it possible and how does it work, you ask? Let us tell you: 

- Log into your account on EscortSite.com, then visit the Marketing section 
- Click on the Submitter to start adding your website automatically 
- Select the websites you're interested in and then click on the submit button. 

After you're done submitting don't forget to check the status of your submission: in most cases, it'll be successful, providing you a username and password to be used in case you want to enter the website you have submitted your escort site to.

Links Management

Search engines have tools that help them discover all the new sites that are out there. You can ease the discovery process by incorporating a lot of high-quality links, because this will help search engines discover your site quicker and list it accordingly. A high-quality link is a link that sends your visitors to a relevant website, providing valuable info. Posting links to other relevant websites not only helps your visitors gather all the info they need, but also creates relationships with other sites similar to yours. This leads to links exchange, which means that other sites link to your escort website too. 

Keep in mind that when it comes to linking to other sites, you should let that happen naturally, build-up your links page by always keeping it relevant. Any visitor will appreciate the quality of your links much more than the quantity. 

But when it comes to backlinks - the links on other people's website that direct visitors to your site or, in other words, link back to your website, quantity matters too. With backlinks it's a case of "the more, the merrier", because they are proof that your site is relevant in the escort business. 

So, how to do it? First of all, choose your Partners well, because that choice will result in some quality links exchange. Then, focus on the content on your website. People generally link to relevant documents, to prove their point, so make sure you post quality content regularly. If you're active on escort forums, don't forget to use a signature that contains a link to your website too.

This being said, happy marketing, ladies! :)

Kendra 

To find the widgets, you need to log into your EscortSite.com account, then go to the Modules area in the main menu (available to you if you have your interface set to Medium), and click on the Widgets tab. The widgets window will open if you click the "Add widget" button. At this point, feel free to browse through the widgets that are organized in categories, depending on their use. 

If, for example, you want to focus on your community of members, you should use the Register Area widget and the Newsletter widgets - especially if you plan on sending newsletters to your members. 

Furthermore, the Media widgets help you enhance your website's content, by displaying it in a more attractive manner: you have plenty of Photo widgets to choose from, but there's also Glitter text. And I'll stop right here, because I don't want to spoil it all for you. Go to the Widgets section in the Module area from the main menu and discover them for yourself, ladies! 

Keep in touch, 

Alexey

 There are three types of forms available on EscortSite.com, depending on your needs. There's the general form, the contact form and the booking form - and you can find all of them in the Form section of the Manage area. But before I let you discover each of them on your own, I'll introduce you to the Form Builder. It's your best friend when creating a new form on your escort site. 

With Form Builder you can virtually customize all your escort forms completely. You can delete some of the default fields, if they don't serve your purpose, and then add new ones - there's plenty to choose from. There's even a zodiac sign field to add if you're a fan of astrology and interested in your potential clients' star sign! :) 

How to add a new field to an already built form, you ask? Simply drag and drop your field of choice in the existing list of fields. Enjoy! 

Let there be forms!

Kendra 

Whenever I think of the Floaters on EscortSite.com, I remember an old geek joke that still makes me laugh a little: Two geeks were chatting online and at some point one of them types to the other that it started snowing. Where, where? Send me the link, was the other's reply. :) 

So what exactly are floaters and why use them? 

Floaters are special effects that you can add to your escort site, for a little fun. They are simply cute and make you smile. Careful not to use too many of them though, because you might end up with a very distracted visitor, that can't pay proper attention to the content of your website because of the many falling snowflakes or flying hearts they see on the screen. 

Where can floaters be found? 

First of all, you need to set your interface to Medium (here's how to do that). Then access the Module area in the main menu, and that is where you'll find the Floaters, next to Widgets and Modules. 

Let it snow - on the streets and on your screen too, 
Kendra

Here are some of my favorites:

Add borders - this one is really basic, but I'd rather my photos look like paintings in a gallery, with nice frames and all, than like mere paper posters on a wall. How about you?

Create Sepia effect - I use this when I want to communicate a more subtle message to my viewers, because when I force them to see only sepia colors, I know they'll focus more on the curves and shades; 
Change the image brightness - this one is particularly effective for photos taken during night time or in places with dim lights; after all, what's the point in wearing an awesome outfit in a club if you can't brag about it in your photos later? :) 
Add sprites - this one's a little childish, thus really fun, it lets you add different cartoonish characters or objects on your photos; I recommend you use it on a rainy day, to keep boredom away, or when you don't feel like taking yourself too seriously;

Create a blur effect - this effect is the most important for your personal security, because it allows you to keep your photos intact - no need for cropping anymore - but at the same time, keep your identity private, by blurring your face.

I'll let you discover the rest of them on your own. Just log into your EscortSite.com account, then go to the Manage area, to visit your Pages section. Once you're there, click on your Photos/Pictures/Gallery page, to edit it, then on your Photos module that you can find in your Photos page. You've just accessed your galleries now. The last step is to click on a gallery folder, to view all its containing photos. Finally, you can enter the Photo Editor, that you can find symbolised by an icon with a canvas, next to each one of your photos.

Alternatively, you can go directly in the Manage area, then click on your Modules section, and scroll down until you get to the Photos module. Then perform all the other afore mentioned steps.

That being said, let there be special effects!
Kendra

- Once you have logged into your account, go to the Manage area, right next to the Dashboard, in the main menu, then to the Pages area.
- To start editing your Photos page, you have to click on the first icon you see in the right side of the list.
- Start with your page name and title, then move on to the content box, if you want to let your visitors know more about the photos they are about to see.
- Don't forget to click on the Save Page button every time you see it.
- Now you can set up your first gallery, by clicking on the Add gallery button, which will open up a new box for you to manage

- Choose the name of the gallery and the cover photo, but pay attention to whom you grant access to viewing your photos: just your members, just your manually approved members or the people who own a PIN code from you. More on PIN codes in a future post, for now we advise you to check the "just your members" box.

- Click on the Add button and you have your first gallery on EscortSite.com!
Now it's time to add photos to it :)

- Choose your best photos to upload, label them if you want to, then click on the Add button, to add them to your selected gallery

- If you're not satisfied with their quality or if you don't want your identity to be revealed, one of our designers will gladly help you with a Photo Blur or a Photo Retouch, if you check these options that are available to you after purchasing credits.

Feel free to ask us any questions in the comments field below, if you encounter any difficulties in the process.

Keep in touch,
Alexey

A lot of you ladies have been writing to us complaining that you've seen parts of your quality content on other similar websites. To help prevent that from ever happening again, it's time to reveal one of our best kept secrets: the "disable right click" option. 

To start using this option, login to your EscortSite.com account, then go to the Manage area. Click on the Settings tab, then scroll down until you find the "Disable right click on my website" option. Check it and then don't forget to click on the Save button. From now on, whenever someone clicks on the right button of their mouse with the intention to save one of your photos or to copy some of your text, they won't be able to use the right click function. 

This is the easiest way to keep your content secure, start using it right now! 

Keep in touch, 

Kendra

Don't get me wrong, I'm not implying you forget about being playful and cute, I'm just saying you get serious about it, so all that cuteness can make you some money too! And that's because you inspire more confidence to your prospective clients when using a real e-mail address, like YourEscortName@yourdomain.com or YourEscortName@escort-site.com rather than displaying some sort of high school account which you still use when e-mailing the girls about a pajama party. 

How to create a new mailbox 

So, how to do it? The easiest way, if you're an EscortSite.com user, is to log in to your account and follow these steps:

- Visit the Site Services area in your dashboard;
- Click on the Manage button to start adding new mailboxes to your account and then manage them;
- To add a new mailbox to your account, simply click on the Add mailbox button;
- A window with your desired username, password, name and timezone will appear;
- Click on Save and then you can start using your new e-mail account.

How to configure e-mail clients 

Now that you have the e-mail account, it's time configure the e-mail client you are going to use to check your e-mail. An email client is a computer program used to manage a user's email - your email, in this case. To configure your desired email client, here's what you need to do:
- Access the Site Services area, in your Dashboard; it contains your Domains and Mailboxes;
- Click on the Manage button from the Mailboxes;
- A new window containing your mailboxes will appear;
- Click on the third icon next to your e-mail address to find out how to configure your mailbox for different clients: mobile (iPhone, Android, BlackBerry) or outbox (Outlook Express, Outlook 2007, Thunderbird 2.0).

And you're done. You have your very own professional e-mail address now, ready to be used for bookings and any other messages you feel like sending.

Let there be e-mail, ladies!
Kendra

Automatic mobile detection 

Pretty awesome, indeed. And the best part is that you don't need to worry about such technical details like how will your visitors be redirected to the mobile version of your website if they are using a mobile device. Automatically! That's the answer to your question. Our system takes care of everything, from photos to rates, and makes sure that all your information is just a tap away from your mobile visitors. 

Mobile device visitors 

That's a fabulous step up, considering that about 10% of escort websites regular visitors use their mobile phones to navigate on these websites. Just take a moment to picture your visitors' state of mind once they find out they can enjoy your website virtually anywhere they carry their mobile phones around.

Optimized for all mobile platforms 

Not only will your website look great, but it will also be accessible to any mobile screen out there! That's right, the mobile version of EscortSite.com can be accessed on all mobile platforms, such as Windows Mobile, Android, iOS or BlackBerry OS.

Remember, we're always here to give you a helping hand, if you have any difficulties at all.

Keep in touch,
Alexey