We've already talked about the importance of a first impression in web design, but now we have the numbers to prove it, thanks to a recent study on eye-tracking that answers the eternal question: where do the eyes go first?

According to the study, first place viewers focus their eyes on is the logo and that happens for 6.48 seconds. You'd say it's an awfully short period of time if you didn't know that the average time spent to form a first impression is less than two-tenths of a second.

After the logo comes the main navigation - that's the main menu of your escort site, which contains all the pages that can be accessed by your readers. They spend 6.44 seconds focused on this area and then another 6 seconds on the search box. And that's still more than what they spend on the written content (5.59 seconds), the social links (5.95 seconds) or the site's main image (5.94 seconds). Finally, the bottom of the website - generally containing the same menu as the main navigation - captures your readers' attention for 5.25 seconds.

Now that you know which areas of your escort site you should focus on to stand out in front of your readers, it's time to know what triggers the most favorable first impressions: colors and images. Viewers will always react better to positive colors and images rather than inappropriate ones. And if you don't know which color scheme is right for your audience, here's a short reminder of what kind of emotion each color evokes.

Keep in touch,
Alexey

Optimization rules for Title Tag (Page Title) 

Title is the most important element of on-page optimization. So if you want to position a page in Google for a keyword, start by using that word in the title. It does make sense, doesn't it? Here are some tips to keep in mind: 
• start with the main title keywords (high importance for search engines); 
• use relevant keywords for each page of the site (to avoid keyword cannibalization); 
• use keywords that allow various combinations (positioning for more similar words); 
• do not include many key words in the title (their value will be diluted); 
• do not exceed 65 characters (Google will not display in the SERPs the rest of the title); 

Optimization rules for Meta Description 

Meta description (snippet or page description tag) brings no benefits in terms of SEO, but this does not decrease the utility. Its role is to convince the reader to click on the result shown in the SERPs (search engine results pages), therefore to increase the click-through rate (CTR) for the site. It is therefore important to consider the following rules: 
• use in your meta description some of the key words in the title (and variations such as plural/singular or articulated/inarticulated words) so that search engines display the "original" snippet that you can control; 
• use phrases to arouse the interest of users but also to describe the website correctly, so that users click on an informed basis (otherwise you will encounter bounce rate problems); 
• do not exceed 155 characters (consider a description that's under 140 characters, for blogs, because Google will often display the date of the article too, in the snippet); 

Anti-spam rules for Meta Keywords 

In the past, this tag has been abused to such an extent that today Google does not further take it into consideration, and Bing and Yahoo give very little importance to it. Although it cannot bring benefits in terms of SEO anymore, this tag can still signal to search engines any spam trends, such as keyword stuffing. Thus, keep in mind to use it with moderation - limit yourself to the use of 5-6 keywords tops. 

Keep in touch, 
Alexey 

First, you need to login to your escort site and visit the Manage area. Visit the Pages section to select the page you want to start placing headings on. As previously recommended, all the pages of your escort site should have at least H1 heading, which should contain the main keyword of the page. 

Let's take an "About Me" page for our example. You've already set the Page Name and the Page Title, so it's time to pay attention to the body text. Normally, you'd have paragraphs decribing you and your activity. At first, write the text naturally, you'll have plenty of time to edit it and make it rich in keywords afterwards. Don't forget that your main focus should be the authenticity of what people read, good ranking comes with the territory.
Here's a sample of what you could do:

As you can see, I've decided that the keywords on Kendra's "About Me" page of her trial escort site are "Kendra" and "premium escort services in San Francisco", that's why you can find both of them with the apropriate heading, similar to a subtitle, but much more powerful. By doing so, I made sure I'm covering the who, the what and the where of this website so that next time somebody types the keywords I've targeted, Kendra's virtual escort site would show up first in SERPs (search engine results pages). 

Keep in touch, 
Alexey 

Today we are going to cover the headings in HTML and what good can they do to your website, if you learn to use them correctly. Headings contain information about the current document, such as its title and keywords that may be useful to search engines. Headings are defined with the < h1 > to < h6 > tags, in the order of importance (< h1 > defines the most important heading, < h6 > defines the least important heading) and are used to: 
- show document structure (think of all the users that just skim the text on your pages) 
- index the structure and content of your web pages (search engines use your headings to do that) 
- keep a clean code (this generally passes as web etiquette or the sign of a trusted brand with a proper behavior online) 

Don't use headings to make text BIG or bold. In fact, make sure you check the following tips next time you set up the headings on your escort site: 
- each page has at least one heading: use headings consistently throughout the site 
- headings are short and concise (easy to be scanned) 
- there is only one H1 heading per page 
- H1 heading is the first heading on the page 
- H1 heading contains the main keyword of the page (all other headings are subheadings and connected with the previous level heading) 
- don't skip heading levels (from H1 to H3, for instance)  

Stay tuned, next week we are going to show you exactly how to use headings when editing the pages of your escort site. 

Keep in touch, 

Alexey

What is "nofollow"? 

Nofollow is a HTML (HyperTextMetaLanguage) atribute used to signal the search engines that a link should not influence the position of the page it sends users to, in SERPs (search engine results pages). In other words, it prevents the transmission of PageRank (link juice) to the page targeted by the link, thus avoiding a better ranking for that specific page.
Introduced in 2005 by Google as an anti-spam tag, "nofollow" was intended to cancel the credit given to a link, thus limiting the artificial positioning of untrustworthy websites within the search results displayed. Nowadays, "nofollow" links are considered more like null votes, in the best case scenario. 

What is "dofollow"? 

Keeping the "vote" metaphor, you can think of "dofollow" links as positive votes given to websites whose content not only do you trust, but also find appealing to your readers as well. "Dofollow" links are an excellent method of recognizing and promoting quality websites. And to be welcomed among them, because by casting "dofollow" links you become a trustworthy source (an authority) in the eyes of search engines, which means your escort site becomes more and more relevant, ranking higher in search engine results. And isn't that what any website owner aims at? 

Stay tuned, ladies. More SEO unscrambling coming right up! 
Kendra

About 15 years ago Google came up with an algorithm that was able to determine the popularity and importance of web pages, based on these core principles:
-all links on the web can be considered votes that a source gives to a target
-all links are considered equal, at the beginning
-the pages that receive more links become more important
-more important pages cast more important links 

How does PageRank work? 

In other words, the relevance of a web page for visitors and its importance on the web are the main categories used by Google to sort the results of user searches in SERPs (search engine results pages). By relevance we can understand web pages which meet the visitors' needs by containing the keywords they searched for and offering useful info about the subject, whereas the importance of a web page is generated by a series of factors, among which PageRank is the most notable. 

Unlike other search engines that relied on text analysis and returned results that were strongly influenced by keyword density, Google came up with PageRank to sort relevant web pages by their importance. Therefore, when someone performs a search, Google browses the indexed documents that contain the search string (=relevance), then sorts them by their assigned authority (=importance). In line with this, many optimizers have found that the main indicator of the importance of a site is PageRank. 

Optimizing web pages with the help of PageRank

The PageRank sculpting procedures can increase the importance of a page in the site, determine which pages store and distribute PageRank and also establish the "nofollow" and "dofollow" value of the links within the website. If all this sounds like SciFi to you right now, rest assured, because we'll cover this subject too (the value of links). These procedures consist in the off-page optimization campaign, which, together with the on-page optimization procedures, will seek to place your escort site on leading positions in Google and other search engines for the keywords you've targeted. 

Kendra 

What is an anchor text? 
Also known as link label or link text, an anchor text is the visible, clickable text in a hyperlink. In other words, it represents a means of informing the user about the destination of the link and it can be completely different from the URL it defines. 

Why is the anchor text important?
Because the words contained in the anchor text can determine the ranking that the page will receive by search engines. If you consider links as votes of confidence delivered to a certain website, then anchor text does explain to the search engine what exactly is the vote given for. Thus, the search engine will learn to associate that certain website with the keywords found in the anchor text pointing to it, and, eventually, a better position in SERPs (search engine results pages) will be achieved when searches are done using those keywords.

And just how many words should there be in an anchor text?
Some say the limit to an anchor text is 55 characters, which is about 8-10 words, because Google does not take into account what's written after this number of characters. We, on the other hand, recommend as few words in an anchor text as possible, because there is the possibility of offering extra info in the link title.

However, a well written anchor text should illustrate in the best way available the website to which it sends the user, taking into consideration the search engine optimization and the usability too. Don't try to make it sound mysterious, because users are prone to clicking on what guarantees to solve their problem, rather than what might arouse their curiosity.  Not to mention that an irrelevant or unrelated anchor text won't help at all to get good positions for the keywords that interest you. 

Keep in touch, 
Alexey 

Bounces & repeat bounces
The "Bounces" statistic counts all the newsletters that you've sent but did not reach your audience because they were rejected by one of the servers: sending or receiving mail server. Usually, bounces happen either because the sender misspells the recipient's e-mail address, thus resulting in a nonexistent e-mail address, or because the recipient's inbox is already full. You can't prevent the latter situation from happening, but you can make sure your members typed their addresses correctly by sending a short welcome e-mail prior to the newsletter.

Spam reports & repeat spam reports
Everybody's acquainted with spam, so we won't insist too much on this statistic. "Spam reports" occur when the recipient of your newsletter acts as if they've received unwanted mail and clicks on the "junk" or "report spam" button. To avoid that happening - and believe us, you need to avoid getting spam reports and especially repeat spam reports because they affect your credibility online - make sure you send your newsletter only to the people who showed interest in you and your escort site.

Unsubscribes
This statistic is linked with the former, given that any mass audience message should include an unsubscribe link. So, tipically, the recipient who might have marked your newsletter as junk will surely look for the unsubscribe link. If they do click that link - which you need to make sure is inclosed in the body of the newsletter - they are added to your "Unsubscribes" list and their e-mail address is skipped the next time you send a newsletter. Don't try to be pushy - if someone unsubscribed from your newsletter, it's hard not to take it personally, but it's really worse for business to continue sending them the newsletter anyway.

Invalid mails
The "Invalid email" response is what you get when you don't pay enough attention to what you're typing. The most common such situation is when you try to send a newsletter to an e-mail address that doesn't include the "@" sign. It's silly, but it does happen, simply because your members, in the heat of the moment, forgot to double-check the data they provided you. That's why you should do that yourself - ideally before you engage in sending the newsletters.

And that's the end of our newsletter metric short series, but stay tuned for more tips and tricks on how to improve your escort site. 

Keep in touch,
Alexey

Newsletters are great tools for building communities around your escort business, but if you don't know how to use them properly, you can't fully benefit from their effect on your audience. That's why it's important to understand the terms that are used in stats and newsletter metrics. We've chosen the most important ones that are tracked and we'll discuss about each term in the following two posts.

Delivered
This one speaks for itself actually. The "Delivered" statistic counts the number of newsletters that landed in your members' inbox or, in the most unfortunate cases, spam box - sadly, that happens sometimes.

Clicks & Unique Clicks
This statistic will be available to you if you tick the "Track clicks on this newsletter" box when you compose a newsletter. It refers to the total number of times the readers of your newsletter have clicked on the links within your letter. Given that a certain reader may click on your links several times, the "Unique Clicks" statistic counts the unique individuals who performed those clicks.

Opens & Unique Opens
The same goes with "Opens" and "Unique Opens", only that "Clicks" are for links, whereas "Opens" refer to images. In other words, if you insert an image in your newsletter, the number of times someone opens that image will be counted by the "Opens" statistic and if that person opens the image several times, the "Unique Opens" statistic will count that action only once, because it has been performed by the same individual.

Stay tuned for more analytics terms revealed.

Keep in touch,
Alexey

Also, keep in mind that more and more customers are going straight to specific pages on your website, rather than the homepage. And, in your case, those specific pages include the Gallery, the Services, the Rates, the Calendar, and the Contact page. 

Having this in mind, it's time to check and see if you have all these pages on your escort site and to change their order, if necessary. To do that, you need to log into your EscortSite.com account first, then go to the Manage area in the main menu. Click on the Pages area to view the whole list of pages that can be accessed on your escort site, in the main menu.

You will notice that next to the page name, there are a few buttons that allow you to edit, delete or reset each page. The last one refers to the order of the pages and is represented by two small arrows pointing up and down - except for the first and last page, which have only one arrow, pointing in only one of these two directions. Feel free to switch the order of the pages until you find the one you feel most comfortable with, but don't forget to put yourself in your readers' shoes: if you visited your escort site for the first time, what piece of information would you be interested in first? 

Keep in touch,
Alexey 

• Put yourself in your readers' shoes: would you trust the information presented on your escort site?
• Are the pages written with great care and attention to detail or not? Is your content edited well or does it have spelling, stylistic, or factual errors?
• Does your escort site provide original content or information? Is that you in the photos or not?
• Are the topics on your escort site truly aimed at satisfying the interests of your readers (or do you just want to generate content that you think might rank well in search engines)?
• Does your escort site have an excessive amount of ads that distract the visitors from the main content?
• Is the quality control done properly? Can anyone post anything they want on your escort site or do you moderate the content that is published?
• Is this the sort of page you'd want to share with a friend, recommend, or bookmark?

Be honest with yourself and don't refrain from working on what you consider needs improvement. And don't be shy, ask around if you need extra info.

Keep in touch,
Alexey

First on our list is the traffic analyzer. Imagine you can monitor the success of your advertising just by analyzing the traffic of your escort site and then actually decide where it would be better for your business to advertise next.  

Here's how to do that:
-log into your EscortSite.com account, and then go to the Stats area
-click on the Traffic tab, to gain access to detailed traffic reports for each day of the month
-select a certain day to analyze, so you can have access to your referrals.
What are referrals, you ask? Well, to put it simply, referrals are the websites that your visitors first visit to gain access to your escort site afterwards. In other words, those are the websites that send traffic to yours. 

And what kind of website makes a good referral - would be your next question? From my experience, the most traffic is driven to your escort site by review sites and escort directories where you are listed, but it's your job to find out which of them exactly is more rewarding for you in terms of visitors sent. 

So, knowing which your most active referrals are means knowing where to invest in advertising the next time. But do not limit your analysis to just a single day of the month - to be more accurate, you should analyze the peaks of every month and connect that with your former advertising efforts, so as to have a wider picture about the way traffic comes to your website. If, for instance, you started a campaign on a certain escort directory for a certain period of time, it's only natural that your traffic from that source increases in the given time of the campaign, due to the exposure you are experiencing then. 

To have a better knowledge, you should connect the days with the highest traffic with the days which have the highest number of actions taken by visitors on your website. This would mean that not only were they properly directed to your escort site, but they also took the time to explore it and found it engaging enough to leave a trace. 

Stay tuned for more tips about analytics, 
Kendra 

After logging into your account on EscortSite.com, click on the Stats area to access the detailed statistics of your escort website. The Visitors tab shows you how many people have accessed your site in a month, on each day. You can then see which days of the week are more popular among your visitors, based on their number, or associate the increasing traffic with actions you took for your escort site. Like publishing fresh content, for example. 

The Traffic tab lets you know how much traffic is consumed per month, whereas the Activity tab shows you exactly what your visitors do on your website. How many forms they've completed and in which days exactly, how many guest entries they have submitted, how many links they've added and so on. 

The Members tab in the Stats area provides info about the number of direct and shared members you gained monthly, with specific details for each day of the month. And if you click on a day in the calendar displayed there, you can see the referral for both shared and direct members. 

The Countries tab shows you which countries the traffic has been coming from, giving you the possibility to ban one of the countries if you don't want people there to know about and access your escort site. The same goes for the Organizations tab, which shows you the number of views per organization, with the possibility of banning their IP address if you don't want people from there to be able to access your escort website anymore. 

Keep in touch, 
Alexey 

Once it is activated, all you have to do is to scroll through the Detected Keywords and decide if you're going to let people reach your website by typing in those words or not - that is, you're going to decide which words you want banned and which not.

Keep in touch,

Alexey 

This is a really small thing to do but with a huge impact on your escort site, due to the consequences it brings. Unless you make sure the disclaimer page is the first thing that appears on your site, you can't advertise it properly. Most escort directories and review sites have specific conditions regarding the presence of their banners on your site. Unless you follow the rules, you lose a considerable amount of valuable traffic.

So let's fix this small problem in no time! Here's how:
- log into your EscortSite.com account and make sure you are using the Medium or the eXpert interface (find out all you need to know about interfaces on EscortSite.com)
- go to the Manage area in the main menu, and click on the Pages tab to have access to the pages list of your website
- spot the "Agecheck" page and press the arrow that you can find next to the name of the page
- click on that order arrow until your Agecheck page is the head of your pages list
- don't forget to save and you're done.

Keep in touch,
Alexey

This one might seem like a no-brainer for some of you, ladies, but I still feel that it is my duty to remind you these basic tips on how to ensure your safety online. 

Top on my list is avoiding displaying your real name on your escort site. That doesn't affect your credibility at all if you let your future customers know that you'll reveal your identity the minute you move to a closer level, such as talking on the phone or meeting in person. Choose a meaningful nickname and do so due to security reasons. 

Second on my list is your contact address, if you're an incall escort. Unless you want strangers to come by unannounced or, even worse, to stalk you, displaying your real address in detail is really not a good idea. Stick to the city and maybe the neighborhood you live in, but do not provide the street and house number, because such details might serve you wrong. Again, provide all the relevant details on the phone, to those who have already passed your screening procedures, or better yet, meet them in a middle point first. 

Third and last on my list, for now, is a tip regarding your photos. No matter how pretty the face, make sure you blur your photos, so that you don't become a victim of online practical jokes or stalkers. I'm telling you this because I bet you wouldn't like it if you accidentally saw your face on someone else's body, in an edited picture. 

Be cautious with your content and contact, ladies! 

Kendra

-Log into your EscortSite.com account
-Click on the Websites tab
- Next to your escort site's URL, there are a few buttons - the Pause Website button is the forth, next to Collaborators
- Click it and your escort website will become virtually invisible within a second.

So, what happens now, when people type your URL? They are automatically redirected to the homepage of EscortSite.com, until you choose to make your website active again. Remember, ladies, the Pause Website button is your ticket to safety in case you really really need it, so don't abuse it.

Kendra

Same goes with the content on your escort site, especially the photos and videos. If you're making it all public, no one will actually find the drive to become members of your escort website, because they won't have anything new to see. Making most of your content private will give your members the certainty that they're privileged. On the other hand, leaving just a few photos for everyone to see will tease most of your visitors so that they will want to find out more and therefore become your members. 

But there's also a security twist to it. The more content you keep private, the less exposed to unwanted publicity you are. This is particularly efficient if you have disabled the right click button on your website. This way, you will ensure that your content stays yours and is not duplicated or taken possesion of by any mischievous visitor. The saying "less is more" has never been more accurate. 

Stay safe, ladies! 
Kendra 

First of them reffers to your members. Ideally, your members are the users you feel the closest too because they are the ones that have access to your premium content. But in the event of any of them giving you trouble, you can simply ban them. This way, you'll restrict their access to your content and you'll get back to feeling comfortable with your community again.

To ban a member, you need to log into your EscortSite.com account, then visit the Community area. Click on the Members tab, to find the member you want to ban and finally click on Member details (symbolized by a magnifying glass) to choose what you want to do, depending on how bad that member's behaviour has been: either ban them or delete them forever.

If, on the other hand, you want to protect your content from a whole geographical area or an entire group of people and not just a person, you have the option of banning countries and organizations. To do so, you need to visit the Stats area first. There, you have the Countries and the Organizations tab. Click on the tab to find out where the traffic has been coming from. Then choose the country or organization you don't want to have access to your escort site and click on the "Ban" button.

But do keep in mind, ladies, that I'm not saying you should abuse the banning option, I'm just letting you know that there are means of protecting your privacy when the situation demands it, and you should know about each of them.

Kendra

First on our list is the "Add Report" button that's available in your Forms section. Just sign in, then go to the Manage area, click on the Forms tab and browse through your forms. You will see that each form has this button in its lower right corner. Feel free to click and use it if any of the forms' content is bothersome to you. 

Use this form only to report bad visitors/clients on your website. They will not be able to see it. Your report will be treated as anonymous information with a general scope to help other users of EscortSite.com if they will be contacted by the same person. This report will also store email, IP and screening user. There will be no information stored about the report submitter (you) and this report will not be sent as notification to anyone. 

It's an act of defending your dignity in the first place, but also a contribution to the wellbeing of the escort community. 

Stay tuned for more screening tips, 
Kendra

You are never truly prepared for your first date as an escort until it ends and you start making the arrangements for a second date. Still, there are some aspects you should take into consideration before meeting your first client in person.

Where will you meet and how will you get to and from there?
When it comes to location, you only have two options, so choose carefully, depending on the situation: either incall or outcall. If you're much more comfortable in your home than anywhere else, then feel free to host your appointments there, but make sure it's clean and tidy first. And pay particular attention to your bathroom! If, on the other hand, you don't want to disclose your personal address, go for an outcall - either a hotel of your choice, or your client's residence. Bear in mind though, that for any outcall activity you will need transportation, which can imply anything from a car ride to a plane ticket. If you're driving your own car, ask about the parking. If you're flying to your client, make sure they pay for your plane ticket. 

What form of payment will you accept?
And while we're on the subject of money, how do you plan to receive your donations - in cash only or do you accept personal checks too? Have you set up your escort business as a legal entity in your state? If not, you should keep records of your income that you'll need to declare with your taxes at the end of the year.

Will you use your real identity?
And by identity I don't mean just your real name, I'm referring to your personality as well. It's quite easy to say you're someone else, but it's harder to act like that too, so before you go on your first date, decide on a few things: what's your name, what's your story, what sets you apart from the rest of the ladies out there? And once you've answered these questions, stick to the answers!

Who's got your back?
You need to have a trustworthy person who knows where you are at all times and can come there, if ever needed.

Good luck and have a good time!
Kendra
 

You can never be too prepared, right? The dress, the conversation, the menu - if it's a dinner date - the shoes and the... purse! Be it a clutch or a bag, it should be accommodating enough to allow you to carry your essentials. But what exactly are your essentials on a date? Well... aside from cell phone and car keys, here are a few more items that you should bring on dates:

- basic make-up: stick to your lipstick and your toner and maybe some perfume, but don't overdo it, because there's much more you need to fit in your purse than make-up
- protection: no, I'm not referring to condoms... yet :) by protection I mean something you can defend yourself with, such as pepper spray or a stun gun, in the event of your date being violent
- hand sanitizer and sanitary wipes: they also come in handy if the restaurant's bathroom are not as clean as you expected
- condoms and tampons: the first are to be used in case you get lucky, the second, in case you're struck by bad luck - better safe than sorry, regardless the case, right?
- extra pair of panties: in case you leave the ones you're wearing as a souvenir for your date ;)

Kendra
 

The tricky part is you never know who's at the other end of the line, unless you answer your phone, regardless of who might be calling. But once the conversation has started, you can easily be in control and realize who you might be dealing with. Most callers ask you specific details about yourself, such as your location, your looks, your services, your measurements. They receive their answers and schedule an appointment with you - or simply hang up, if your answers are not what they were looking for. Don't be mad if you find yourself in such a situation; be thankful for the respect they showed for both, your time and theirs.

Time wasters, on the other hand, are those people who keep asking you irrelevant questions after you've given them the answer to the relevant question they've asked in the first place. And they keep going offtopic if you let them.

For instance, if they ask you to describe the way you look, and you do, and then ask you about what you would wear on a date, a proper answer to avoid the avalanche of questions following these two would be one ending with the right question: "I will wear anything you'd want me to wear, so when would you like us to see eachother?". This is when they reveal themselves: a time waster will try to buy more time by asking you another question, a future client will give you a straight answer.

Remember to remain classy, even with time wasters, because your attitude will reflect upon their actions.

Kendra

After covering the basics - schedule, hygiene and fees - let's take the escort etiquette tips further, to the client-escort attitude.

Politeness
Your Escort Etiquette page should emphasize the fact that you expect to receive the same amount of curtesy as you offer and nothing less. A person who is rude and incapable of treating you like the human being you are is certainly not worth your time, nor can their money afford your company.

Respect
Respect translates in regard for your boundaries. In other words, "no" means no, regardless of who and what is asking for. State that as clear as possible in your Escort Etiquette page, so that any potential client is aware that you are not willing to bend the rules and put your comfort and safety at risk for a whim.

Interest
The reason you have an escort site is for people to read it and find out more about you. And by people I mean peers but especially potential clients. The more time your clients spend on reading about you on your escort site, the more time they'll have to focus on something else on an actual date with you rather than asking you what they could have already found out by reading your site. Of course, your responsibility is to have quality content.

That being said, don't forget to end in a positive note, after all, the time you spend with your clients should be about entertainment and relaxation, right? :)

Kendra

In most cases, the interaction in the escort business starts with an e-mail or a phone call, that's why they have to be perfect. No one can predict the chemistry between you and your partner while on the phone for the first time but there are certain tips you should take into account if you want that phone call to turn into an appointment. The first and most important is that you need to have a script.

Only if you run through all the possible conversations will you be prepared to handle a real one, when it occurs for the first time. Here's an example of a general situation. Let's say that you receive a call from someone who's seen an ad of yours. Any caller who will dial your number will only have one thing in mind: your availability for meeting with them. Their first line will probably refer to how they found out about you. If not, you should ask them. And that's a great time to start being in control of the conversation: do not allow them to talk about sex or money over the phone, because, as you know, that's illegal. In a polite manner, let them know about your schedule and location, and also kindly ask them to provide a reference from at least one of your peers.

At this point, you'll have an idea of what kind of person you're dealing with: if they're aquainted with the industry, they'll provide you with all the info you need to know for your screening process. If they're newbies or simply not well intended, politely refuse to book an appointment and hang up.

Remember, you set the tone of the conversation with the way you advertise for your escort services. No one will ever have a reason to treat you disrespectfully if your ad is classy and full of courtesy. And the people who would do that anyway, are called time wasters and certainly not worth your time. We'll talk about how to avoid them in a future post.

Every business has its own rules and the escorting business is no different, that's why an Etiquette page on your escort site is of paramount importance. It should be all about respect - for your time, for your safety, for your health, for your feelings as a human being. In case you haven't set up such a page yet, here are the notes we've come up with:

Your schedule Insist on your clients booking their meetings in due time for you to be prepared to attend them. Only if you make it a rule not to respond to last minute calls will they understand that you have outside responsibilities too and that they should take your availability into account as well and not just their needs of companionship. The same goes with a client not showing up on time or not showing at all when the two of you were supposed to meet. Do not tolerate such behaviour unless it has a really good explanation and even then, don't allow for it to become a habit.

Their hygiene 
I know it's a no-brainer that sweat and other body smells push people away from you instead of getting them closer, but nonetheless you should still write it down clearly, so that your dates are well aware aware of the fact that they need to bathe before seeing you. Better yet, if you have an incall, be the kinder person and offer them the possibility of a quick shower, with clean towels and even a new toothbrush, before your actual time spent together begins. They will be grateful, but you will end up thanking yourself too.

Your fees
Are not negotiable. If someone can't afford spending time with you, be firm about it and suggest someone else, within their budget. End of story.

Stay tuned for more notes on how to build a relevant Etiquette page for both, you and your readers.
Kendra

Well, the first two give you enough trouble as it is, so why not get some insight about dating foods? There's an actual study conducted by an academic Division of Nutritional Sciences, stating which foods are aknowledged as being good on a date and which are not so recommended, unless you want to spoil all the romance.

As you might have expected, according to the study, women fancy what is considered to be healthy food, such as salads and vegetables, considering that these choices will make them appear more feminine and attractive to their date. Is that so, ladies? Are you the type that will say no to a juicy steak with tomato gorgonzola sauce in favor of a... salad? If so, you should know that asking the gentleman you're at the table with to do the same and order some veggies is not such a bad idea. According to the same researchers, men might order something similar to your salad only to please you, not because they actually enjoy it. So far it's common sense, right? So let's review the good and the bad (which is sometimes the ugly as well) of a restaurant menu, according to the aforementioned study:

Good date foods:
-sushi
-sandwiches
-fruit
-dessert
-alcohol (yes, wine is quite nutritional, ladies!)

Bad date foods:
-garlic
-Mexican food
-French fries
-wings
-Sloppy Joes

What do you think? Is there a particular course that comes in mind when thinking about your dinner dates? Don't be shy, share with the class. :)

Kendra

You already know that your visitors don't actually read your content word by word, they scan it, therefore you should focus on the exact spots of your webpage that draw their attention. And, according to experts on usability, the Z-layout works exactly because it follows the natural tendency of the eye when looking for information on a given page: from left to right, then down and from left to right again. Therefore, the most important part of your message needs to be placed in these four corners, as shown in the image below:

As you can see, the Z-shape starts with the most important element of your business identity: the logo. Placed in the upper left corner of your webpage, it will instantly grab the viewers' attention. They can then slide to the next point, which is a classy "login" button. Now all you need is something to separate the top from the bottom of the page and the best element to do that is an image slider or a movie, just like we did, on our homepage, to facilitate the eye movement downward, to the third element of the Z-shape layout. At this point you can choose either o text box or some icons, but make sure what you put there has some text attached to it, to accommodate the viewers' natural tendency of scanning from left to right. Finally, at the very end of the Z-shape layout lays your call to action - the last, and most powerful, in terms of results, of all your design efforts. Make sure it stands out, by using as few words as possible and visible contrast with the background!

Keep in touch,

Alexey

Well, here's an interesting perspective that you might not have taken into account so far: people don't actually read web pages, they scan them! So, instead of thoroughly reading your content word by word, your visitors simply skim it, and they do it extremely fast.

How exactly do your visitors scan your escort site? Many studies were conducted to find out if there actually is a pattern that people unconsciously use when navigating the web content and most findings reveal that scanning is performed in an F-shape. That means that a regular visitor of your escort site starts the scanning from the top left corner of the page across to the right, goes back to the top left corner and then scans your page from top to bottom on the left side.Then goes across the right side again.

Now that you know what an F-shape layout is, here's how you can use this info to your advantage, by placing your most important content in these specific spots of your web page:
- use lists and short paragraphs: now that you know that people don't actually read your copy word by word, it only seems natural to focus on short paragraphs rather than long detailed descriptions; keeping it short, but relevant, will help your message reach your audience faster.
- use relevant imagery: it has already been demonstrated that visual elements get more attention than written text, so make sure you use relevant images that not only enhance the overall aesthetics of your escort site, but also improve its readability.
- put vital information first: if a regular scanning procedure starts from the top left corner to your right, it's only natural to put your essential information first, because that is what you want your readers to focus on while navigating through your site.
- emphasize most important information: make it stand out, so that your readers can easily identify the aspects you want them to remember; the key elements of your website can be quickly identified if you make good use of headings, bullet points and proper typography.

Keep in touch,
Alexey

Just what exactly is Pinterest and what's the difference it makes, you ask? I have only two words for you: visual boards. That's right, Pinterest relies on the power of images, rather than the written words. In a few words, ideas grouped together in the form of images on a board of a user's page. Here are the rules of the game, in case you're still wondering how it works:

Terms:
• Pinner: A user on Pinterest.
• Pins: Images, articles or videos uploaded via PC or found on the web and added to Pinterest.
• Boards: The place where you place your pins. Boards are sorted into categories or subjects like food, sports, or likes etc.

Actions:
• Pin: The action of adding an image of your own choice to one of your boards.
• Re-Pin: Adding an image that you've already found on Pinterest onto your board; when you Re-Pin something, the user who pinned the image first is credited; same goes for the users that Re-Pin your pins - you get credited.
• Mention: The action of mentioning other Pinners in the comments of your pins by using the "@" symbol and adding the username of the Pinner.
• Like: This one's borrowed from Facebook, and it has the exact same meaning, including the part where or your "Likes" are placed together in a "Like Section", on your profile.
• Follow: This one's borrowed from Twitter: you can follow the Pinners that interest you and receive their updates on your profile.

And now that you've been properly introduced to the language of the site, here are some ideas for your first boards on Pinterest:
• Your Favorites: From foods and beverages, to habbies and presents, don't refrain from letting people know what you like.
• Your Traveling Destinations: Currently on your to do list, or recently visited, share them for your fellow pinners to see and get inspired.
• Your Beliefs: If you're fighting for a cause, raise awareness for it.
• Your Personality: Find the things that best illustrate the way you are and make a board for everyone to see and enjoy.
• Your Plans: Imagine a fun to-do list and share it with the world.

Stay tuned for tips on how to optimize your Pinterest account and establish your escort brand on this fresh and exciting social network.

On your marks, get set, pin!
Kendra

But it didn't always use to be like that. Back in the old days, when books were popular, a 150 pages book was considered a light read. Then, in the ‘20s, when movies were the coolest thing available, nobody mind to sit for 90 minutes in their chair, in front of a screen. But with television and all the options developing around it - from commercials to shows and channels - the human attention span diminished considerably. People don't really want to know what's on TV, they want to find out what else is on TV. Now put that in the context of web pages and you'll get an idea of how important first impressions really are. 

People tend to make up their minds about what's around them based on looks. That's why if your website is poorly designed, chances are you will be misjudged as offering low-quality services. And you certainly don't want that to happen. That's why you should keep in mind that perception equals quality. If your website is perceived negatively, you could lose your visitors as potential clients. 

If, on the other hand, you invest your time and effort into building a suitable website for your escort business, you will end up creating a halo effect. In other words, if visitors come to your escort site and are entertained by the way it looks, they are more likely to positively perceive your business. So make sure you keep a clean design by getting rid of all that's unnecessary - from content to text formatting. 

Kendra

Still, figures are not that friendly with nature in the U.S. as they are in U.K. In U.K. households, 66.6% of the Christmas trees are artificial trees and only 33.3% are natural, whereas in U.S. households, only 58% are artificial trees, and 42% natural. Must be that authentic smell of Christmas people are after... and when they choose to buy a real tree, their #1 choice is the Fraser Fir, followed in popularity by the Douglas Fir and the Balsam Fir. 

Using electric lights on Christmas trees was first suggested by Edward Johnson in 1882. Edward Who? Edward Johnson, ladies, Thomas Edison's assistant, Mr. Edison being the American scientist and businessman we can all thank for inventing the light bulb. Bright apprentice Mr. Edison had! 

And if you want to see the tallest Christmas tree in U.S., go to Rockefeller Center. It's there, it's 23m tall and it's waiting for you to admire it. Or better yet, stay home and make sure your Santa finds out that the average number of presents a child in U.K. receives under the Christmas tree is... 16! So why should you settle for less, right? :) 

Be good, ladies! 
Kendra

Make sure you don't miss this summer to place a design order! Why, you ask? Because during this hot summer, the prices will melt! As of July 30th we'll have the Delirious Design Days, when any dedicated design will cost you less than its usual price. 

There's no typo in there, I can assure you! We call it delirious, because that's what it is: too good to be true. But hurry up because, as any miracle, it only lasts a few days, so make some room in your calendar because these days are a must! 

To start ordering, you need to log into your account first, then visit the Purchase area in the main menu and scroll down until you find the design orders. 

Keep in mind we're always a click away in case you have any questions.

Let there be design,

Alexey

All our professional themes are free! 

Why, you ask? Because we know how important it is for you to make a perfect first impression to anyone visiting your website. An eye-catching design and easy access to your most important information are the key to a successful escort site. That's why we are offering so many stunning themes to choose from. Just have a look and pick your favorite: 

Color schemes to keep your site fresh! 

We've also thought of giving you the opportunity to change your color schemes whenever you feel like it, that's why each professional theme you'll find on our website comes with different color versions. This way, you can keep your escort site as hot as you are! :)

And, of course, as you already know from a previous post on mobile functionalities, all our templates come with a mobile version too, so you're not deprived of all that mobile traffic that's increasing either!

Keep in touch,

Alexey 

As promised last week, after the why and how of professional e-mailing as an escort, it's time to see what an actual e-mail should look like. Here are the key elements of a well written e-mail:

Catchy Subject Line

If you ask me, the subject is the most important part of any of your e-mails. Why? Simply because it makes the difference between an unread, a deleted or a read message. A subject line is like the wrapping of a product displayed on a shelf: if the wrapping doesn't catch your attention, chances are you'll never buy the product, regardless of its quality.

Relevant Introduction
Once you've got your readers' attention with a catchy subject line, you have to make sure you meet their expectation, with a relevant introduction paragraph, otherwise they will be tempted to delete it without reading it first.

Strong Call To Action
Ask yourself: why are you sending the e-mail to your readers? What do you want them to do after they finish reading it? Click on a link to your escort site, to see some updates? Fill out a booking form? Call you for an apointment? 

Social Ending
Caught their attention? Got relevant? Got them to perform the action you had in mind? Then it's time to end nicely, by displaying your other methods of reaching out to your audience. I'm reffering to your blog, your Facebook page, your Twitter or Pinterest account. There's no ending like a social ending, ladies. :)

Kendra

The difference between a brand and a simple product/service is the emotional response to it. Of course, strong attributes like quality, credibility and identity play an essential part in developing the relationship between a brand and its followers, but when it comes to building brands online such as your escort brand, there are certain tricks that always work.

Choose a catchy name for your escort website
Before you start with the "d'oh"s, throw a (first) look at the how and the why.

Use inspired wordplay as your tagline
A catchy name for your website isn't always enough, so be sure to put your mind to finding a witty slogan as well - one that will certainly help your readers remember your escort website better.

Find a memorable logo
Yes, a logo. For your escort site. So what if you're not selling designer products, you offer luxury services so don't even dare to think any less of your escort site's appearance!

Make sure you have a visible favicon
Ever noticed the small drawing in the left side of your EscortSite.com tab in your current browser? It's the exact same drawing that you can see in the Escort Site logo. And that's no coincidence. A favicon is a small graphic in the URL field that precedes the URL address (the "http"). Make sure you choose one that has relevance to your escort site, it will surely personalize your website.

Smart advertising
Since the dawn of time, advertising boosted sales and, therefore profits, if properly invested in. The math is simple: people come to you if you know how to let them find out about you. Spend a little, gain a lot. But before reaching for your wallet, grab a piece of paper and a pen, and try to find an answer to these questions:

- who is your audience?

- who is your competition?

- what is your point of difference?

- what is your weakness?

- what message do you want to reach your target audience?

Finding the right answer to these questions will help you develop an authentic branding message for your escort site, which then you can transform into a genuine advertising campaign, using the tools available on EscortSite.com

It's been a while since we've updated the Tips&Tricks section, so I think it's time we changed that. Today's tips are about credibility - how to gain it, if you're not sure you have it, and how to boost it, if you're not satisfied with the impression your readers have about your current escort site.

Your passion for your business should translate into the looks and feel of your website. So, for an escort site that clearly communicates its purpose, be sure to tick all of the following pieces of advice: 

• Stunning Template - make sure you choose the right one from our large collection of stunning templates, and before that check the meaning of each color that might interest you, to know for sure what kind of visual message you want to reach your audience.

• Quality photography - needless to say that your business relies on looks a lot, so the quality of your photos is of paramount importance! Use high quality photography if you want to be taken seriously by your visitors. Pay attention to the resolution of your pictures and how to display them adequately in your gallery.

• Keep it simple - Be honest about your looks and services, don't try to impress anyone with big words or esquisite photography that doesn't belong to you. Keep it simple and real!

• A personal touch - even if your website were about robots, you'd still try to give it a personal touch, so that your readers know that your robots are better than your competition's robots. Still your website is about nothing else but you, so make sure every page transmits this message, especially your „About Me" page, which is among your most important. We've already told you why, here. 

Stay real, stay credible, ladies! 
Kendra 

In other words, after providing the details about yourself, and ending the paragraph with something similar to "for an appointment, feel free to contact me here" you wanted the word "here" to point to your Contact page, where you had the contact form that allowed people to get in touch with you. 

To do that with the word "here" or virtually any other word you need to place a link on, here are the steps you need to follow: 
-log into your EscortSite.com account, then go to the Modules area, to have access to the Pages you have text on 
-select the page you want to place your links on, then start editing the text by selecting the exact set of words you want to place your link on 
-click on the icon similar to a chain, which is pointed out in the image below 
-a pop-up window will open, letting you insert the link you want and transforming the text you selected into hypertext. 
-don't forget to click on the "Save" button and you're done. 

Keep in touch, 
Alexey 

Whether you've decided to create a new website for yourself or simply update the one you already have, the following elements are highly important for ensuring the success of your escort site: design, content and navigation. Let's see what each of them is about. 

Design 
The design of your website consists of all the visual elements that can be seen there and it is the first aspect of your escort site that captures your audience's attention. That's why we pay so much attention to it. When making a design order, you know that our designers will be dedicated to creating the most eye-catching themes for you, from colors to fonts. You can find some examples here, in a previous post. 

The template you choose for your escort site should reflect the style you want to be associated with on the web. Good themes are understandable and stick to the viewers' mind, not just eyes. Fonts and colors are also of paramount importance. When choosing a specific style of lettering, keep in mind that it must be easy to read, otherwise your visitors will end up with sore eyes and no interest in your message whatsoever. The size of your font is essential - make sure the letters are neither small, nor huge, I'd say a size 14 (and 16 for titles) would do the trick for longer portions of text.

Colors play an important role in the design of your escort site too, because they evoke emotional response. No wonder that 93% of a consumer's decision making process comes from visual appearance and 85% comes from color! Another aspect that our designers pay attention to when making a template for your escort site is the color scheme, so rest assured, you don't need to focus on which color should the menu of your website be or which color goes with the text - that's already taken care of.

Content

All the text, images and videos on your escort site make up the content of the website. What you should always keep in mind when uploading new photos and videos is that content should be informational and entertaining - that's what makes it relevant for the visitors. And don't forget to update frequently! Relevant content and frequent updates are the best reasons for visitors to keep coming back to your escort site.

Navigation

Last but not least, you need to focus on navigation. Your website navigation needs to be intuitive and easy to find - we've already covered that, with the tips on navigation previously posted. To recap, great content is worthless if your visitors can't reach it! Make sure you provide easy access to all your escort site's important pages.

That being said, we wish you all a Happy New Year and lots of love, ladies!

Keep in touch,
Alexey

 Worried your escort site might have gotten a little too crowded for the average visitor to find their way around? Here are a few tips on website navigation: 

Why give importance to navigation? 

When visitors come to your escort site, they are most definitely looking for information about you and what you do. If your information is too hard to find, they will give up and visit the next best thing. This is why it is important for your site to have a navigation that is highly intuitive. A clean layout and a logical navigation system enhances your escort site's looks. Thanks to our gallery of professional themes, you don't need to worry about design anymore, but you should stay focused on your content and how to link it. 

Why are links important? 

Ever wondered what exactly determines your visitors to stay on your site and explore it? It's the placement of navigation links! That's what makes them stick around like you want them to. In other words, if your visitors don't find what they are looking for on your escort site - your photos, your rates, your contact details etc. - within 2 clicks at the most, that means that the links on your site are not placed right. To fix that, first try to put yourself in your visitors' shoes: what is the first action they would do while being on your website? Read the content of the first page that shows up after entering your website's URL in the browser and then decide what to do next. Their decision depends on how well you've organized your content.

The navigation bar 

Navigation bar is the section of your escort site where all the pages you have added to the site are displayed. It shouldn't be too crowded though. Try keeping the number of pages to 5-7, keeping in mind that the truly relevant information about you should be visible within 1 click's distance: contact details, calendar dates, rates for your services, gallery, F.A.Q.s, reviews, links. Our Community bar takes care of the members' area for you. 

Internal Links 

Internal links are links that connect your visitor to another page within your website. For example, if you want your visitors to go to the Rates page right after visiting your Contact page, you can use an internal link to direct your visitor there. Be sure that links are underlined and/or blue, which allows visitors to easily distinguish the text as a link. Use short, clear and precise words in your links, so that visitors understand immediately what they are about to see when clicking that link - do not limit yourself to writing "Click here" or worse, do not paste the entire link address in the text. 

Keep in touch, 
Alexey 

Brainstorm 5 top keywords 

Make it easy to type 

Make it easy to remember

Forget about hyphens and numbers

That being written, happy name hunting, ladies!
Kendra

Just like pictures and color schemes, typography is a key element of your website's visual identity. Great typography speaks for itself and you don't have to be a professional designer to know it. Not only does text look better, if the right typography is used, but it is also easier to read, therefore you can be sure that your message is delivered to the audience reading it. Here are a few tips you should take into account before posting text on any of the pages of your escort site: 

Avoid using too many different fonts!
Just try to imagine yourself in a conversation with someone who frequently changed the pitch of their voice. That would be rather disturbing for your ears, wouldn't it? The same kind of uncomfortable sensation appears in the eyes of your readers too unless you make it a habbit to use no more than 2 (maximum 3!) in your written content. Diversity is always welcome, but with moderation. Sure, sticking to just one font forever can become extremely boring after a while, but using five or more different fonts on the same page or in the same paragraph is much more annoying. 

Alignment and line spacing
Both refer to readibility, but from different angles. Alignment refers to optimising the text to fill the width of the page entirely, if you opt for a justified alignment, or in the centre, left or right side of the page. Justified alignment is generally used in print, because it creates perfect rectangles of text, but on the web, that kind of alignment might damage the readibility of your paragraph, so it's better to opt for one of the two: right or left alignment.
Spacing refers to the space that is left between the lines of your text. If they are too close, your readers' will end up with sore eyes, if they are too further apart, your text will be rather hard to follow, so make sure you set the line spacing properly, so that your paragraphs can be read comfortably. 

Hierarchy and scaling 
Hierarchy refers to emphasizing the elements of your text that need to stand out and be easily remembered by your readers, such as your title and your headings. Scaling makes sure that your text is still perfectly clear whether viewed at 100%, or zoomed in or out, on a PC screen, or on a mobile device. 

Keep in touch, 
Alexey 

In case you have no idea what to start with, try putting yourself in your visitors' shoes and you'll find your answers. What's the first thing that interests you when visiting a website? That's right, you're curious to find out what exactly it is about: who does it belong to, why was it created and what does its owner plan to achieve with it. And in case they're selling something you're interested in, sure, some contact information would be great.

So let's check and see if your About Me page covers all that it's supposed to, to make your escort site not just entertaining but also highly efficient for your audience, from newcomers to regulars:
- Accurate details about your person: don't forget it's your escort site we're talking about here, so make sure you provide some info about who you are, enough to stir your visitors' interest.
- Accurate details about your business: sure, it's obvious that you are an escort, but where are you based in, how long have you been in the escort business, what is your specialty? Just scratch the surface, save the juicy details for your other pages (like Services, for instance).
- Unique selling proposition - there's a huge competition out there, ladies, so what makes you special? You know it, so why not share it with your audience?
- Valid contact info - it's up to you if you want to make your e-mail or personal phone number public, but whichever you decide to share, it's vital that you share them correctly, so double spellcheck and pay attention to numbers.
- Social media links - have a Facebook, Twitter, Google + or even Pinterest account? Link them to your About Me page, don't wait another minute!

Keep in mind that your About Me page is your online business card, and it's up to you for it to make the difference in terms of accidental traffic and engaged visitors that will end up sealing a deal with you.

Keep in touch,
Alexey

-Make navigation simple: what your users need is a well-organized layout, which allows them to effortlessly browse through all your pages. That means using drop-down menus, visible headers, short paragraphs, bulleted lists - anything that will make your content easy to read. 

-Make content interactive: pay attention to all the new media out there and make good use of it! Keep a blog, or even forum, run polls - it is all available to you within a few clicks, if you have a website developed by EscortSite.com. Consult your members as often as you feel like it, because asking for their feedback will encourage them to express an opinion, thus contributing to the growth of your site's activity. 

-Make a commitment: update frequently, so that your readers will always have a reason to come back to your escort site. Commit to creating and maintaining a community around your website and you will see just how rewarding the results of your efforts will be, in terms of traffic, word of mouth and, eventually, number of appointments generated. 

Keep in touch, 
Alexey 

A lot of you ladies have been writing to us complaining that you've seen parts of your quality content on other similar websites. To help prevent that from ever happening again, it's time to reveal one of our best kept secrets: the "disable right click" option. 

To start using this option, login to your EscortSite.com account, then go to the Manage area. Click on the Settings tab, then scroll down until you find the "Disable right click on my website" option. Check it and then don't forget to click on the Save button. From now on, whenever someone clicks on the right button of their mouse with the intention to save one of your photos or to copy some of your text, they won't be able to use the right click function. 

This is the easiest way to keep your content secure, start using it right now! 

Keep in touch, 

Kendra

Don't get me wrong, I'm not implying you forget about being playful and cute, I'm just saying you get serious about it, so all that cuteness can make you some money too! And that's because you inspire more confidence to your prospective clients when using a real e-mail address, like YourEscortName@yourdomain.com or YourEscortName@escort-site.com rather than displaying some sort of high school account which you still use when e-mailing the girls about a pajama party. 

How to create a new mailbox 

So, how to do it? The easiest way, if you're an EscortSite.com user, is to log in to your account and follow these steps:

- Visit the Site Services area in your dashboard;
- Click on the Manage button to start adding new mailboxes to your account and then manage them;
- To add a new mailbox to your account, simply click on the Add mailbox button;
- A window with your desired username, password, name and timezone will appear;
- Click on Save and then you can start using your new e-mail account.

How to configure e-mail clients 

Now that you have the e-mail account, it's time configure the e-mail client you are going to use to check your e-mail. An email client is a computer program used to manage a user's email - your email, in this case. To configure your desired email client, here's what you need to do:
- Access the Site Services area, in your Dashboard; it contains your Domains and Mailboxes;
- Click on the Manage button from the Mailboxes;
- A new window containing your mailboxes will appear;
- Click on the third icon next to your e-mail address to find out how to configure your mailbox for different clients: mobile (iPhone, Android, BlackBerry) or outbox (Outlook Express, Outlook 2007, Thunderbird 2.0).

And you're done. You have your very own professional e-mail address now, ready to be used for bookings and any other messages you feel like sending.

Let there be e-mail, ladies!
Kendra

Automatic mobile detection 

Pretty awesome, indeed. And the best part is that you don't need to worry about such technical details like how will your visitors be redirected to the mobile version of your website if they are using a mobile device. Automatically! That's the answer to your question. Our system takes care of everything, from photos to rates, and makes sure that all your information is just a tap away from your mobile visitors. 

Mobile device visitors 

That's a fabulous step up, considering that about 10% of escort websites regular visitors use their mobile phones to navigate on these websites. Just take a moment to picture your visitors' state of mind once they find out they can enjoy your website virtually anywhere they carry their mobile phones around.

Optimized for all mobile platforms 

Not only will your website look great, but it will also be accessible to any mobile screen out there! That's right, the mobile version of EscortSite.com can be accessed on all mobile platforms, such as Windows Mobile, Android, iOS or BlackBerry OS.

Remember, we're always here to give you a helping hand, if you have any difficulties at all.

Keep in touch,
Alexey

There are three types of interfaces on EscortSite.com: Light, Medium and eXpert. Let's see what each of them has to offer: 

The Light Interface 
This one is for all you ladies out there that are not so keen on computers. It has all the basic features, but in a lighter manner. If you're thinking it is too good to be light, you're probably right! With an extremely intuitive and easy-to-use menu and many options for you to try out, the Light interface is exactly what you should choose, if you've just begun using content management systems. 

Once you click on the Manage button in the main menu, you will have access to the Pages of your account. This is where you can start building your website, by writing content on each of the pages you see there, such as Services, Blog, Calendar, and Contact. Also, upload Photos, following the instructions we've posted here. 

After you're done with adding and editing content, focus on your site's appearance. Visit the Design area and choose one of our stunning free templates. 

You have a nice looking site, with a lot of information, but no feedback from your visitors. Go to the Manage area again, this time in the Forms section, to see if there are any forms for you to read. You can do all this in a few clicks, with EscortSite.com! 

The Medium Interface 
If you're not that new to the internet but you don't trust your knowledge yet, the Medium interface would be the right choice for you. It's more complex than the Light interface, having more options added to the Manage, Stats and Design areas. For example, you can create a Poll on your website, making it more interactive. 

You can view the Stats about your traffic and your visitors and then manage your Community, by building your Links page, dedicated to your Partners. You have the possibility to see the organizations that have accessed your account, the countries your visitors come from, their activity and ratings. Feel free to write your own Newsletter, or send invitations to people to visit your site, or even create your very own banner, to display on your website. 

Moreover, if your first choice of templates doesn't satisfy you anymore, you can order a custom design or even a dedicated one. Our designers are committed to making you look your best on the internet. 

The eXpert Interface 
This is the interface that lets you best enjoy your experience with EscortSite.com. Your options are virtually unlimited. What you see is what you get.

Let's start with what you see after logging in, because there's something more for you to see, compared to the Medium interface. You have a left side bar with very useful information, such as your Account balance, your Site info, the Community and News - which you have access to as soon as you enter your Dashboard.

The eXpert interface has all the features that the other interfaces have to offer and more. Like CSS Editor, for example, which you can find in the Design area. That's short for Cascading Style Sheet, which is a language used to describe the look and formatting of a web page. That means that you can edit the way your site looks from its core functions.

Another extra-feature refers to the custom yourname@yoursite.com email addresses you get for free after purchasing a .com domain. That's a two times more professional approach for your clients!

Too much technical information for you already? Then why not see for yourself, experiment with each interface, experience some trial & error situations and choose the interface you are most comfortable with, considering your needs and knowledge.

Remember, we're always here to give you a helping hand, if you have any difficulties at all.

Keep in touch,
Alexey

Careful not to turn it into spam tho'! When starting an e-mail campaign, first thing you should do is target your audience correctly. Focus exclusively on the people that showed interest in your escort site, otherwise you run the risk of your business being viewed in a negative light, and you can't afford that. Here are some tips on how to start and maintain a relationship with your community via e-mail:

- Send regular newsletters: make it a monthly habbit out of informing your community about what you've been doing: where did you travel, what improvements you've made to your escort site (like design changes, fresh content added), what photo shoots you've completed - make them feel like they actively take part in all your professional activities.
- Promote tours and specials: what better way to make your clients feel valued than to discreetly keep them up to date with your special offers and tours, before making them public on your escort site?
- Run surveys: ask for structured feedback on any matter that interests you - from a design choice for your website to a hair color choice for yourself, your community's feedback will prove really useful before you make any decision that might affect them directly.

Stay tuned for more tips on how the actual e-mail should look like!

Kendra
 

In a previous post where we introduced you to Pinterest, we promised tips on how to optimize your account so that it helps you with your escort business, so here they are: 

• First things first: Add the "Pin It" button to your website, right next to your Facebook ‘Like' button , Twitter "Tweet" button and Google "+1" button.
• Increase traffic by adding your escort website URL to the pins you post on your boards.
• Drive SEO rankings in pin captions by using keywords and twitter hashtags. 
• Moreover, let your followers know that you're on Pinterest too by syncing your Facebook & Twitter accounts with your Pinterest account. 
• Provide additional exposure for your escort site by following Pinners and Pin-Boards in your industry. 
• Turn off the button that says "Hide your Pinterest profile from search engines". 
• Don't hesitate to Re-Pin something that you liked or found relevant to your escort business; after all, Pinterest is built to share content between users. 

Remember, all these tricks are futile if you don't pay attention to your content, so before focusing on promoting them, make sure your Pins stand out and attract audiences, otherwise all your marketing efforts might go down the drain. 

Keep in touch, 

Alexey 

Create a channel and optimize it
When creating your very own YouTube channel, make sure you pay attention to the description area, channel tags and featured videos. That means having a short, clean description for your channel, rich in keywords, because YouTube will categorize your channel based on the keywords you have chosen. Also, properly tag your videos, so as to make sure they show-up in the right queries, given the fact that YouTube is the second largest source of online traffic. Finally, one last touch of fine tuning of your channel is the featured video: set-up your escort channel to auto-play your chosen video the moment someone lands on your homepage - using the "Featured" option.

Work on your visibility
Have you ever wondered just how much content is being uploaded to YouTube on a daily basis? Over 50 000 hours per day, recent statistics show. So, how can you keep your visibility as high as possible for as long as possible, if YouTube keeps its uploads at this pace? These tricks will prove to be worthy of your time: thumbnails, location tagging, captions and subtitles. Use thumbnails that show action, that stand out, but stay honest - remember that a thumbnail has to be an excerpt from your video. Pay attention to the title of your video, just as you pay attention to the keywords in your description area. But above all, don't forget to use the location tagging, in other words to tag your escort business location after uploading your video, because this way, your video will be uploaded to Google Places and Google Maps, thus increasing your visibility.

Expand your network
Needless to say, your efforts shouldn't stop at optimizing your channel and increasing your visibility. Try to build a community around your channel, by adding users as friends, replying to posted comments, asking for suggestions regarding future videos to upload, and, of course, providing regular updates.

Good luck, ladies!
Kendra

So, what else is left, after trying almost everything? Well... have you ever considered starting a blog so far? Yes, you. So what if your business revolves around being discreet and mysterious? That doesn't mean you don't have thoughts or emotions you might want to share with the world, without disclosing any uncomfortable details. 

If that argument didn't convince you, this will: blogs are a great way for small businesses to boost their marketing efforts. It's a lot like having your very own online newspaper that only promotes you, and which you have full control of. If used correctly, a blog will get you better SEO results. But what does using it correctly actually mean? It means never forgetting to insert keywords in all your posts, because those keywords will get your website noticed by the search engines. 

First of all, think of your audience. What would they type in a search engine's bar when searching for websites like yours? Terms related to your business, your location and your services, of course. Remember to insert those relevant terms into your posts. Secondly, keep in mind that each new blog article you publish creates a new web page that can be indexed in search engines to help you get found online. That means that your blog should enhance and support the image that you are trying to project, otherwise it can do more harm than good to your escort site. 

And last but not least, make sure your blog is integrated with your escort site - like EscortSite.com does for its users, with the Blog module - because otherwise all of your marketing and SEO efforts will be wasted: the platform hosting your blog will benefit from them, instead of your escort site. 

Keep in touch, 
Alexey 

It's already no news to you anymore that you need to be online because that's where the potential customers are - figures speak for themselves. But what lies beyond creating your very own escort site? A lot of constant work! Marketing, to be more precise. This is what you need to start working on and here are the 5 steps that we consider vital for optimal online marketing for your escort site: 

Get visible
First of all, you must add content to your escort site, but do remember that it needs to be relevant. Be specific, add keywords and descriptions to your site and then start building your inbound links. The shortest path to getting visible is to update your content as often as possible. Not only will you get visible, but you'll also stay visible because people tend to visit the websites that have fresh content, just to find out what's new. So update!

Get listed
After taking care of content, make sure people have access to it. To do so, you should submit your escort site to search engines, such as Google, Bing and Yahoo. Also, don't forget about Dmoz, with its Open Directory Project, because it is the largest human-edited directory of the web. But more specifically, get listed in escort directories, because that's where you'll find your targeted audience. Here are some of the biggest escort directories that come to mind: Eros Guide, Girl Directory, City Vibe, but I'm sure you can find more. 

Get found
When searching for certain service, people tend to focus on the distance that stands between them and the person providing the service they need. That's a good enough reason for you not to ignore the local search directories and, therefore, submit your escort site to directories such as Google Places, Bing Business Portal, Yahoo! Local, Local.com and CitySearch. 

Get reviewed 
Not only do we strongly advise you to encourage your clients to give their reviews on dedicated websites such as The Erotic Review, Naughty Reviews or TNA, where you first need to apply for membership, but we've also developed a Reviews module especially for your site. It's available to you after logging in to your EscortSite.com account and it's the easiest way for you to get the written feedback you need. Moreover, we've come up with a GuestBook page too, which is available to you after signing into your EscortSite.com account. 

Get seen 
The last tip on our list might be your favorite because it refers to videos. Youtube videos show up really nice in search engines, so make sure you have your own and that it's popular. "What you see is what you get" has never been more true. If done properly, all these marketing efforts result in higher visibility in front of your targeted audience. That means that when people browse through the internet in search of an escort in their area, your website will show up first in their search, thus granting you the visibility you need.

Keep in touch, 
Alexey

- A visible navigation bar - make sure it's really easy for anyone who is on your homepage to access the rest of the content on your website, by placing a clear navigation bar, that allows them to understand what the site contains. Section names such as "About Me", "Gallery", "Calendar", "Donations", "Contact" are pretty clear. 
- Text that is easy to read - it is a fact that most people tend to scan a text, instead of reading it thoroughly, which means that an average of 20% of the information displayed actually reaches them. Make sure that those 20% are concise and relevant because that is what they'll remember about your website. 
- Periodical updates - whenever you start a new tour or upload photos to a new gallery, it is recommended that you let your visitors know that from the very beginning, by displaying that piece of information on your homepage too, because that's the only place you'll know they'll look for sure. 
- Peer reviews - a great way to raise credibility is by posting a small logo of widely known escort directories or review sites which you are a member of. It shows you are recognized by your peers and it builds trust for your brand. 
- Catchy visuals - that's certainly the most important aspect of your homepage and that's why, without further argument, I'll recommend you to contact our designers for a custom or dedicated order. 

For other tips&tricks for your website, check out our website assistant service, especially designed to help you make the most out of your escort site. 

Keep in touch, 
Alexey

Advertising Campaigns 

Generally, when you say campaign, you think of an army of people working for the same project, having a common goal. That's about to change. You don't need to hire a platoon, you can do all this work by yourself, in a few clicks. An Escort Advertising Campaign is an online campaign consisting of a number of clicks that your potential visitors will perform in order to visit your escort site. Given the fact that you set the Target Location, the Starting Date and the Initial Clicks, you are fully in control. 

What can such a campaign do for you? Well, the most important thing out there: it can bring traffic to your website from those particular areas that you chose when initiating it. That translates into prospective clients from your areas of choice. Call it natural selection, if you want, but it actually is a powerful tool working for you, promoting your website throughout the World Wide Web, based on your instructions. Speaking of which, here's how to set your first escort advertising campaign: 

- Log into your account on EscortSite.com, then visit the Marketing section 
- Click on Website Advertising to start managing your campaign 
- Start setting the Name, Location and Initial clicks and you're good to go. 

Now all you have to do is check from time to time the Remaining Clicks counter, to see how many clicks are there left for people in the targeted area to access your website. The Campaign Stats let you know in real time how much traffic you have gained daily, from the moment your campaign begun. Awesome, right? 

Automatic Submitter 

After creating your escort site, your main concern is to make it visible in the right places, escort directories in particular. Our generous selection of websites related to the escort business will help you get the exposure you want, with no effort whatsoever - the automatic submitter will do all the work for you and you can see the results in your stats.
Why is an automatic Submitter useful? Simply because it gets your site on the particular escort sites you want to submit it. Then it drives traffic right back to your website. Hoes is it possible and how does it work, you ask? Let us tell you: 

- Log into your account on EscortSite.com, then visit the Marketing section 
- Click on the Submitter to start adding your website automatically 
- Select the websites you're interested in and then click on the submit button. 

After you're done submitting don't forget to check the status of your submission: in most cases, it'll be successful, providing you a username and password to be used in case you want to enter the website you have submitted your escort site to.

Links Management

Search engines have tools that help them discover all the new sites that are out there. You can ease the discovery process by incorporating a lot of high-quality links, because this will help search engines discover your site quicker and list it accordingly. A high-quality link is a link that sends your visitors to a relevant website, providing valuable info. Posting links to other relevant websites not only helps your visitors gather all the info they need, but also creates relationships with other sites similar to yours. This leads to links exchange, which means that other sites link to your escort website too. 

Keep in mind that when it comes to linking to other sites, you should let that happen naturally, build-up your links page by always keeping it relevant. Any visitor will appreciate the quality of your links much more than the quantity. 

But when it comes to backlinks - the links on other people's website that direct visitors to your site or, in other words, link back to your website, quantity matters too. With backlinks it's a case of "the more, the merrier", because they are proof that your site is relevant in the escort business. 

So, how to do it? First of all, choose your Partners well, because that choice will result in some quality links exchange. Then, focus on the content on your website. People generally link to relevant documents, to prove their point, so make sure you post quality content regularly. If you're active on escort forums, don't forget to use a signature that contains a link to your website too.

This being said, happy marketing, ladies! :)

Kendra 

In a recent study about the addiction to mobile phones, 1 in 2 respondents admitted to being addicted to their device, 83% of them being the owners of a mobile phone and 35% owning a smartphone. 26% use their phone while having a meal, and 22% while on the toilet.

So what is it that people actually do with their phones that turns them into addictive devices? Well, it comes as no surprise, most of them use their phones for fun: 44% access the internet, 38% send and receive e-mails, while 23% use social networks. 73% send text messages and the same percent take photos with their phone, but out of the 73% that take photos, only 54% send or share them. 

And last but not least, when asked what they would give up for a week just so they can keep their phone, 22% said their significant other! And 20% answered that they were willing to go shoeless than phoneless for a week! But when it comes to guilty pleasures, the figures are even higher than that: 70% said alcohol, 63% said chocolate, 55% said coffee and 33% said sex. Luckily, out of the 33% respondents who were willing to give up sex for a week just to keep using their smartphones, only 30% were men. :) 

Kendra 

What's a homepreneur, you ask? It's a smart term invented for people without bosses or offices, but who still make money - being their own boss, in their very own home. And they do make money: $427 billion annually, to be more exact, that's the amount homepreneurs generate. Pretty impressive, I know. And that would explain the increasing number of home-based businesses throughout the last decade: from 9.5 in 2000 to 18.3 million in 2010. That's almost double!

But the numbers don't stop here! More than a third of these 18.3 million - that would be an impressive 6.6 million homepreneurs! - generate at least 50% of the owner's household income. In terms of cash, that's a revenue of more than $125 000 (at least for 35% of them) anually.

What's more encouraging is the fact that 7 out of 10 homepreneurs succeed, so maybe that's why a home-based business starts every 11 seconds. Leaving aside the fact that such businesses generally employ two people, you could actually be your own boss, in the luxury and comfort of your own home. And make big cash while you're at it.

What do you think about it, ladies? The numbers don't lie! 

Kendra

Credibility
When it comes to trust, virtual life is no different than real life: we all need it, and, most of all, we all need to inspire it to our potential partners, if we want to run a successful business, both online and offline. One way of insipiring trust to your visitors is by clearly stating your identity, with valid contact info, employing social proof. Also, make sure all the links on your escort website are verified and, needless to say, pay extra attention to your spelling and grammar. Nothing yells lack of credibility more than bad grammar, so don't let it spoil your chances of becoming a legitimate resource!

Call to Action
We've already shown you that a good call to action can improve your online results, so right now we're just going to emphasize the use of actionable words. Make your visitors take some action by using powerful verbs, but do pay attention to design and choice of colors too. Remember, there is no secret formula for the really efficient calls-to-action; the trick is to keep testing, until you find the exact ones that trigger your audience's action.

Mobile site
Mobile websites are a reccurent theme on our blog, mainly because we want to raise awareness of the fact that you need to keep up with the increasing number of smartphone users that want to access your escort site outside of their homes or offices. Thus, your escort site needs to be visible on a mobile internet enabled device. Rest assured, we took care of that already, considering that the minute you register for a free website at EscortSite.com, not only do you get a premium fully functional website, but also the mobile version of it, which you can instantly access by adding the "/mobile" tag to your URL - ; that's "YourEscortSiteName.com/mobile".

Keep in touch,
Alexey

The aim of a good call to action is the immediate response to it. So, the question is: when your visitors see a sign that says "click here" or "register now", how should that sign look like, so that they actually do those actions right away? 

There's no general rule to it, but there are some aspects that must be taken into account when you want to create an efficient call to action: 

-the text of the message: whether it's a button or a link, or a simple text, keep your copy clear and straight to the point. That means as few words as possible, no misleading phrases and certainly no hidden intentions in your message.

-the colors used: if you've ever wondered why "cancel" buttons are generally red and "agreeing" button are generally green, here's your answer! Colors have the ability to evoke emotion; therefore, using a certain color for your call to action triggers a certain emotional response.

-the size of the message: if your call to action is represented by a button, that should be the most visible graphic element of the page; if it's a link or text, make sure to set it apart from the rest of the text, using a bigger font size, but not too big though, because you will get the exact opposite effect: people might not take it seriously.

-where you place it: last but not least, the placement of your call to action is highly important because it can really make a difference in your online results. Ideally, you should place it in that portion of your web page that can be seen without having to scroll in any direction. That portion is called "before the scroll" or "above the fold", but given the different number of screen inches and numerous screen resolutions available out there, one can never tell the exact dimensions of this portion. What you can do instead is make sure there is enough space around your call to action so that it can stand out from the other elements on your page. 

Keep in touch,

Alexey 

But what if you used this info from another point of view - that of a website owner, whose business is very much connected with what meets the eye? The fact that 93% of a shopping decision is based on visual appearance is good news for you and your escort site! Not to mention that colors increase brand recognition by 80%, and brand recognition directly links to customer confidence - more premium members for you. 

Therefore, next time you have a design order in mind, be it custom or dedicated, think of your audience too: red, orange, black and navy blue attract the impulse shoppers, whereas pink, rose and sky blue interest the traditional buyers. Navy blue and teal appeal to shoppers on a budget, but we'll keep that as a secret.

Although color is one of the most powerful tools used in design, the impact it has on people differs across the world. For instance, what evokes emotion in the U.S. might pass unnoticed in Asia. Here are the colors that affect North American online shoppers: 
 - Black - perceived as powerful and sleek, thus used to market luxury products
 - Purple - often seen in beauty or anti-aging products; used to soothe and calm
 - Orange - perceived as aggressive because it creates a call to action (subscribe, contact, buy)
 - Green - used to relax because it's the easiest color for the eye to process, but also associated with wealth
 - Blue - often seen with banks and business because it creates a sensation of trust and security
 - Pink - romantic and feminine, appealing to female audiences
 - Yellow - often used to grab attention due to its optimistic and youthful impact on audiences
 - Red - often seen in clearance sales, because it creates urgency; increases the heart rate, symbolises energy. 

But colors are not the only ones influencing consumer behavior when it comes to online activity. Overall design and navigation speed play an important part too, according to these figures: 42% of shoppers base their opinion of a website on overall design alone, whereas 52% of them do not return because of overall aesthetics and 64% do not purchase items because the website is too slow. 

Kendra

In a previous post we showed you why it is so important to choose the right name for your escort site, today we are going to show you how. There are three common aproaches when naming a business - and its website, for that matter: 

1. The abstract name: 

This approach refers to choosing a broad and abstract name for your website that doesn't actually indicate what the business is about. That's ok if you want to keep your website available for a few select customers, that know of its existence from yourself alone. Otherwise, if you want search engines to find your website, not using the right keywords is bad for traffic. 

2. The direct approach: 

That means choosing a name that describes exactly what your business does. The direct approach is self-explanatory, you just need to check if the domain name you've thought about is not already taken. 

3. Coining a name: 

This refers to making up a new word for your website that doesn't currently exist in language. If you feel like it, go ahead and get creative with your website's name, but do keep in mind - like in the first approach as well - that you need to pay attention to the keywords in your website's description, otherwise search engines will not index it properly and you might end up with a really cool name for you website, but with very little traffic. 

After having decided upon the right approach for you, here's another aspect you should take into consideration: the cognitive fluency. This is a concept developed by psychologists to study how significant pronunciation of words is. For instance, such a study of cognitive fluency revealed that companies with easy-to-pronounce names had a significant increase in share price over the length of an year, as compared to companies with hard-to-pronounce names. Why? Again, it's the psychologists' belief that early brains preferred easy names and avoided the unfamiliar ones as a survival mechanism - if beings were familiar to them, then certainly those beings haven't declared war to them or eaten them... yet. :) 

So, to sum it up, cognitive fluency works best for you if you avoid using the following words when naming your website: 

- words from a language that is foreign to the main target audience 

- words that are difficult to pronounce 

- words that can be pronounced in several different ways 

- initials 

Now put your inspiration at work, ladies! 

Kendra

If you're sharing a website with other girls - independent escorts as yourself, or maybe working in the same escort agency - this blog post will prove particularly useful for you, because it provides step by step instructions to building profiles on your Gallery page.

First step is to create folders for each of the ladies featured on the site. To do so, you need to visit the Modules area and activate the Photos module. Once this module is active, start creating new folders for each lady and don't forget to add photos to each folder.

Second step is to create profiles for each of the ladies whose photo you've just added to the folders you've created. To do so, you need to go to the Community area and click on the Profiles tab. Create a profile for each of the ladies whose pictures you've just put in folders in the previous step.

Third step is to add the Profiles List widget to your chosen page. To do so, visit the Modules area again, but this time click on the Widgets tab, and then click on the Add New Widget button. Browse the General Widgets area and choose the Profiles List widget and the page you want to display it on. If the Profiles List widget doesn't show up in your list, make sure you ticked the Agency box in the Site Settings.

Forth step is to link the right photo folder with the right profile. To do so, you need to visit the Photos page again, click on each folder and then on the Edit folder icon. Select the right profile.

Fifth and last step is to configure your Profile List. Go to the Manage area, click on the page that contains the Profiles List widget and then edit the widget, by choosing which profiles you want displayed and how many profiles per row.

Keep in touch,
Alexey

After writing about the effects YouTube can have on the growth of your escort business, it's only fair to let you know that you can embed your YouTube videos in your very own escort site. We've developed a special widget for that, and here's how to use it:

-Log into your EscortSite.com account
-Go to the Modules area in the main menu (available to you if you have your interface set to Medium)
-Click on the Widgets tab
-The widgets window will open if you click the "Add widget" button
-Click on the Media tab, to access the YouTube widget
-Select the page you want the widget to appear on and from this point on you're free to start embedding whatever you want.

Keep in touch,
Alexey

Those are the applications that will come in handy when you decide you want all your users to turn into a community that revolves around your escort site.

Say you have made a decision regarding the design of your site - feel free to run a poll, using the Poll widget, to ask for feedback from your visitors. 

Or maybe you've started a blog and are now keen on keeping everybody up to date with your posts. Go ahead and use the Latest Blog Posts widget, for your readers, and then the Blog Statistics. Same goes for Twitter statuses, if you're more of a tweets person. There's much more left for you to explore, so start building that community you've always wanted your escort site to benefit from right now! 

Keep in touch, 
Alexey 

To find the widgets, you need to log into your EscortSite.com account, then go to the Modules area in the main menu (available to you if you have your interface set to Medium), and click on the Widgets tab. The widgets window will open if you click the "Add widget" button. At this point, feel free to browse through the widgets that are organized in categories, depending on their use. 

If, for example, you want to focus on your community of members, you should use the Register Area widget and the Newsletter widgets - especially if you plan on sending newsletters to your members. 

Furthermore, the Media widgets help you enhance your website's content, by displaying it in a more attractive manner: you have plenty of Photo widgets to choose from, but there's also Glitter text. And I'll stop right here, because I don't want to spoil it all for you. Go to the Widgets section in the Module area from the main menu and discover them for yourself, ladies! 

Keep in touch, 

Alexey

 There are three types of forms available on EscortSite.com, depending on your needs. There's the general form, the contact form and the booking form - and you can find all of them in the Form section of the Manage area. But before I let you discover each of them on your own, I'll introduce you to the Form Builder. It's your best friend when creating a new form on your escort site. 

With Form Builder you can virtually customize all your escort forms completely. You can delete some of the default fields, if they don't serve your purpose, and then add new ones - there's plenty to choose from. There's even a zodiac sign field to add if you're a fan of astrology and interested in your potential clients' star sign! :) 

How to add a new field to an already built form, you ask? Simply drag and drop your field of choice in the existing list of fields. Enjoy! 

Let there be forms!

Kendra 

That's what the Guestbook and the Reviews modules were developed for: to easen your access to your audience's opinion. Sure, there is the poll widget for that too, but if you don't want to limit your readers' feedback to just a certain topic of your interest, give them the possibility to express themselves as they please.

The Guestbook module comes in handy especially when you want to gain feedback about your site, asking your readers to kindly leave their comments in the especially created Guestbook form. The Reviews, on the other hand, reffer to your escort services rather then the looks of your escort site. So, if your customers are kind enough to share some of their experiences with your audience, feel free to ask them for this favour.

To activate these modules, you just need to log into your EscortSite.com account, then click on the Modules tab and on the "activate" button for each of these two modules. Choose the page you want to display them and you're done. You can create a separate page for each or integrate them with your other pages, such as About Me or Services, the choice is yours.

Keep in touch,
Alexey

- no photos: when's the last time you've spent more than a few seconds on a website that had no photos, no graphic design, no logos, no icons? My point exactly! Websites with no pictures fail to keep the user engaged. In the escort business in particular, having no photos on your website equals having very few (an optimist would say) people willing to spend more than a few seconds on your escort site. So not only did we set up an entire Photos module for you, but we've also developed photo widgets to let you show off better. :) 

- lacking credibility: no one wants to hang out with people that don't seem trustworthy - that happens online too: if your site doesn't seem legit, people will avoid it, to avoid any potential complications that would come with the territory, so make sure you organize your content thoroughly, choose your template well and, most important of all suggestions, set up your Calendar, so that people actually know when to contact you. A transparent schedule not only helps you keep up with appointments, but it also lets others know you're not a fraud.

- old content: needless to say, if you don't update frequently, visitors will stop coming back to your website, because they simply have no reason to. And since you can't reinvent the wheel regarding your main pages (About Me, Contact, Gallery etc.), why not invest your creative energy in means of expressing yourself that involve other people's contribution too? Yes, I am reffering to the Blog and Forum module that are sure to provide your escort site with fresh and interactive content as long as you focus on building the community around them.

- too much content: 'keep it short and simple' should be your first thought when preparing the content for a new page on your website. If you don't believe me, try to put yourself in your readers' shoes: would you rather browse through tons of written material to find the info you're searching for or spot it right when you get on the page? That's right, sometimes less is more indeed. That's why we've come up with the F.A.Q. and the Guestbook module, which will help you (and your readers) stick to the point. 

- being plain boring: try to remember that it's your website, your work, your business and so on - all of them are yours, so it's only natural that your escort site should reflect your personality. And you are anything but boring, you are awesome - so why should your website be any different? That's why we've developed themes that come with built-in color schemes, to help you avoid boredom.

That being written and read, let's go back to being awesome, ladies! 
Kendra

In a previous post, we covered the importance of social interaction, today we focus on the community that you can build around your escort site. Your members are the most important assets you have online, because they increase traffic and ensure the buzz around your website, thus determining more visitors to become members, and eventually enlarging the community that revolves around your escort site.

We understand that very well, that's why we made it easier for your visitors to register and for your members to login. May we proudly present: the community bar on your escort site!  

The Community Bar comes by default when you first activate your escort site, so there's no need for you to put your pretty head to work to build it - we've done that already, for you. If, on the other hand, you don't like to see it in front of your eyes each time you browse through the pages of your escort site, there's the possibility of making it descreet enough so it doesn't bother you at all. 

Having said that, I wish you a lot of time and energy invested in building lasting relationships with your escort site visitors, because the more relationships you build, the more useful your community bar will prove to be. 

Kendra

So, to start using your Calendar page now, here's what you need to do: 
-Log into your EscortSite.com account. 
-Go to Modules area, and scroll until you find the Calendar module 
-Enable it and decide which page you want to make it visible on: Calendar/Appointments/Schedule/Tours, you name it

There are three types of status for each day of the calendar: available, busy and unknown. To set the status for a certain day, click on the + sign you see in the upper right corner of each box. If you have the same status for a longer period of time, you need to set it for each day separately. 

Also, if you check the Calendar Booking box, a small "Book Me" button will appear for each day of the month, allowing your clients to request a meeting with you much more easily.
Don't forget to update your calendar, ladies. 

Keep in touch, 
Alexey

Once it is activated, here's how the Auctions module works: 
There are four tabs in the Auctions module. The first tab refers to the Active Auctions and the message that is displayed before you create your first auction lets you know that you don't have any personal auctions and shows you where to go to create your first auction. All you need to do is click on the Here button. It will get you to the New Auction tab, where you can create your very first auction. 

Choose a Name and add a Description for your new auction - let your members know why and what have you decided to let them bid on - then choose the auction type. There are two possible types to choose from: Standard and Blind. The standard auction is a normal auction, where any user can see how much the others bid and which item is the most bid for, whereas the blind auction is an auction where no one knows. After choosing your auction type, fill in the starting price, but also the price at which you would be willing to sell the item instantly. After that, set your auction duration. Your range is between 3 and 30 days - that's the time your auction will be open for your members. Finally, you need to upload up to 5 auction images and set the types of members that will have access to your auction. Don't forget to click on the Save button after you're done. 

The Settings tab refers to the page on your website where you would like your auctions to be displayed and the Expired Auctions tab contains all the previously active auctions that have simply expired because no one bid anything during the time they were open. 

Keep in touch,

Alexey 

The Negative effect - this one's rather spooky when used on pictures displaying the face, but it's funny at the same time
The Emboss effect - this one, on the other hand, adds a nice effect when used on pictures of your face
The Tint effect - if you have black&white photos that you're not so happy with anymore, just add a little color to them
The Sharp effect - maybe you took some photos with your phone and you really like them, although they aren't that clear, why not sharpen them?

Once you get the hang of it, it's like having your very own dark room, online that it's online, so it spares you of all the mess that is specific to a real dark room.

Get creative, ladies!
Kendra

There are five frame types (corner, filmed, glossy, bevel and none) and four frame effects (shadow, shade, radius and simple) to choose from, combine and try out, so imagine the possibilities you have to build your very own, fully personalized galleries! 

To start experimenting right now, here's what you need to do: 
-log into your EscortSite.com account, then visit the Modules area 
-click on the Photos module, to have access to all your galleries 
-select a gallery, to view its pictures 
-start editing each of them by clicking on the Edit Photo Settings icon (symbolized by two wheels) and then on the Settings tab 

Don't stop at just one combination of frame type and frame effect - try out as many as you like, until you find the right one for your gallery. 

Put that frame where it belongs, ladies! 
Kendra 

Whenever I think of the Floaters on EscortSite.com, I remember an old geek joke that still makes me laugh a little: Two geeks were chatting online and at some point one of them types to the other that it started snowing. Where, where? Send me the link, was the other's reply. :) 

So what exactly are floaters and why use them? 

Floaters are special effects that you can add to your escort site, for a little fun. They are simply cute and make you smile. Careful not to use too many of them though, because you might end up with a very distracted visitor, that can't pay proper attention to the content of your website because of the many falling snowflakes or flying hearts they see on the screen. 

Where can floaters be found? 

First of all, you need to set your interface to Medium (here's how to do that). Then access the Module area in the main menu, and that is where you'll find the Floaters, next to Widgets and Modules. 

Let it snow - on the streets and on your screen too, 
Kendra

Here are some of my favorites:

Add borders - this one is really basic, but I'd rather my photos look like paintings in a gallery, with nice frames and all, than like mere paper posters on a wall. How about you?

Create Sepia effect - I use this when I want to communicate a more subtle message to my viewers, because when I force them to see only sepia colors, I know they'll focus more on the curves and shades; 
Change the image brightness - this one is particularly effective for photos taken during night time or in places with dim lights; after all, what's the point in wearing an awesome outfit in a club if you can't brag about it in your photos later? :) 
Add sprites - this one's a little childish, thus really fun, it lets you add different cartoonish characters or objects on your photos; I recommend you use it on a rainy day, to keep boredom away, or when you don't feel like taking yourself too seriously;

Create a blur effect - this effect is the most important for your personal security, because it allows you to keep your photos intact - no need for cropping anymore - but at the same time, keep your identity private, by blurring your face.

I'll let you discover the rest of them on your own. Just log into your EscortSite.com account, then go to the Manage area, to visit your Pages section. Once you're there, click on your Photos/Pictures/Gallery page, to edit it, then on your Photos module that you can find in your Photos page. You've just accessed your galleries now. The last step is to click on a gallery folder, to view all its containing photos. Finally, you can enter the Photo Editor, that you can find symbolised by an icon with a canvas, next to each one of your photos.

Alternatively, you can go directly in the Manage area, then click on your Modules section, and scroll down until you get to the Photos module. Then perform all the other afore mentioned steps.

That being said, let there be special effects!
Kendra

- Once you have logged into your account, go to the Manage area, right next to the Dashboard, in the main menu, then to the Pages area.
- To start editing your Photos page, you have to click on the first icon you see in the right side of the list.
- Start with your page name and title, then move on to the content box, if you want to let your visitors know more about the photos they are about to see.
- Don't forget to click on the Save Page button every time you see it.
- Now you can set up your first gallery, by clicking on the Add gallery button, which will open up a new box for you to manage

- Choose the name of the gallery and the cover photo, but pay attention to whom you grant access to viewing your photos: just your members, just your manually approved members or the people who own a PIN code from you. More on PIN codes in a future post, for now we advise you to check the "just your members" box.

- Click on the Add button and you have your first gallery on EscortSite.com!
Now it's time to add photos to it :)

- Choose your best photos to upload, label them if you want to, then click on the Add button, to add them to your selected gallery

- If you're not satisfied with their quality or if you don't want your identity to be revealed, one of our designers will gladly help you with a Photo Blur or a Photo Retouch, if you check these options that are available to you after purchasing credits.

Feel free to ask us any questions in the comments field below, if you encounter any difficulties in the process.

Keep in touch,
Alexey

The reason we strongly suggest using your mobile escort site is because such a version allows potential customers to reach you on their phone, no matter where they are. That means allowing them not to be dependant on a personal computer anymore, especially if that computer is located at home or at the office.

A mobile escort site feeds your customers' need of discretion as well as your need of being easy to reach. That is exactly what we had in mind when developing the built-in mobile version of your escort site, which is permanently updated with all the content that can be found on your full-sized version.

Curious to check for yourself, if you haven't, so far? Simply write the name of your website, followed by the "/mobile" tag; that's "YourEscortSiteName.com/mobile".

Keep in touch,
Alexey

Advertise your fresh content through our dedicated twitter account
Why keep a blog if you don't advertise its content? How else will people be able to find out about it if not through all your (other) means of communicating with them? That's why we've come up with @escortpost, our dedicated twitter account where you can advertise your blogposts the minute you publish them. That's right, we do this automatically, so that our followers find out about your fresh content in real time and visit your escort website to read the blog. That simply means more quality traffic for you. 

Get found more easily using our dedicated escort directory
Another great way of making your escort site known for the clients in your area is to list it in our dedicated escort directory, EscortSites.com. Doing so, you make sure that next time someone searches for escorts that are located in your area, your escort site will show up first in the search engine results pages. 

Stay tuned for more tips, 
Kendra

Your brand is only worth as much or as little as the value it provides back. If you weren't already aware of this, then it's time you thought about investing in a proper domain name for your site. We've already shown you why and how, today we are going to tell you what a custom domain can do for you and your escort business. 

Increase credibility 
Having a custom domain name for your escort site is the first step to showing you invest a fair share of your resources - time, energy, money - in what you do. It also lets people know you take your business seriously, by avoiding potential shallow approaches. Taking yourself seriously eventually leads to people taking you seriously, which increases the level of credibility you can achieve in the World Wide Web. A custom domain will significantly reduce the rate of questions raised by potential clients regarding safety and trustworthiness. 

Ensure memorability 
If you're inspired enough as to choose a catchy domain name for your escort site, not only will you raise the credibility of your website, but you will also be on your way to Forget Me Not kingdom. Why is that? Well, if potential customers find it easy to remember the name of your website, they won't have to search for it on search engines each time they need to find you. And if they don't search for it somewhere else, then the chances of them finding your competition diminish considerably. Just keep in mind that you need to find a name that relates to your business, so it is easier for your visitors to remember and find your website. 

Build identity
Custom domain names come with custom e-mail addresses, and nothing can help you build a more professional image than a neat and easy to remember e-mail address. Why? Simply because you use it every single time to interact with all potential business partners, thus it is your most visible and constant means of advertising. So why not make it professional? 

To sum it up, it's time to move further, time to grow your escort business using a powerful tool that will cost too little for what it offers: credibility, memorability and professionalism. 

So what are you waiting for, ladies? 
Kendra 

Moreover, in 2011, people's internet time spent on social media websites such as Facebook was almost four times (12.3%) bigger than the amount of their internet time that they spent on three major search engines - Google, Yahoo, Bing - altogether (3.5%). And that's not all! The trends in online shopping are even more promising: it is estimated that by 2015, 65% of the U.S. population will shop online.

Aside from the social media factor, there's also the mobile factor. Since most of the online shoppers use a smartphone, it only seems fair that major online marketplaces such as eBay or Amazon report either an increase of 134% in mobile shopping or bringing in $1 billion dolars anually from mobile sales. If these figures didn't convince you that online presence is vital for your business, nothing will!

Keep in touch,

Alexey

If you want all eyes on you, you need to display something worth seeing. And since we've already covered the importance of content, from title to design, we'll focus on the social buttons. What are they, you ask? Social buttons are links that let your visitors share the content they value on your website with their network of friends, peers and acquaintances, so that they too can view your content, therefore, the use of social buttons drives traffic to your escort site. 

The Facebook "Like" Button 

It started as a means of showing your approval or appreciation for a friend's update. If you agreed with a status you saw in your feed, then you "liked" it and by clicking on the "Like" button, you showed that to everyone in your list and your friend's list. But nowadays, all websites that promote an interactive attitude towards their users, place this button next to a part of their content, so that the users of the social network can share it to Facebook from virtually anywhere. This button enhances your content's visibility like no other because when someone clicks on the "Like" button on your site, the message is displayed on their profile and on their friends' feed as well. Curious fact, after all these years, Facebook still hasn't come up with a "Dislike" button. 

The Twitter "Tweet" Button 

There's a great short animation by Pixar called "For the Birds" that comes to my mind whenever I think of Twitter. The story goes like this: a flock of small birds share a telephone wire until a large dopey bird comes along and tries to join them. He's made fun of, because he's different from the flock, but eventually he gets the last laugh, following the simple laws of physics. I won't spoil it for you, but I do want you to keep in mind that the same thing happens with your followers on Twitter too: they will stick next to you and follow your tweets and even retweet them, as long as you give them good reasons to do so. In other words, make sure you provide quality content, worth sharing, and your followers will return the favor by tweeting about it to their followers - the better the content, the more the followers. Simply placing the "Tweet" button on your page lets the visitors connect to Twitter when clicking that button and then tweet to their followers in seconds. 

The Google "+1" Button 

This might seem the catchiest of them all, being the newest too. This is how it works: you publish content, your visitors see it and by clicking on the "+1" button, they let their Google contacts (Gmail, Gtalk, Picasa users etc.) know that they found your content to be really appealing. And that's not the end of it. After you have been +1'd, the next time the contacts of the people that have +1'd you are searching Google, they will find your +1'd content, thus interest in your escort site is considerably drummed up.

So, now that you know what these buttons can do, start using them wisely. They are available for the Blog, Guestbook, Reviews and F.A.Q. pages on your escort site.

Get social, ladies!
Kendra

Give a little traffic, get some in return! 

So, how to do it? A links page on your website is the proper starting point. That is where you can post links to other sites, such as escort directories or review sites - or even some of your peers' websites. Eventually, they will return the favor, by posting on their websites a link to your escort site. That's called link exchange and to encourage this practice, make sure that your website is as eye-catching as it gets, because that will make people want to link to it. Also, if you're aiming for links from review sites, kindly ask your clients to write their testimonials after meeting you. 

Link building generally takes time and patience, but if you do it right, you might get some really nice long-term results. That includes a higher ranking in search engines, which means your website is more visible to clients searching escorts in your area. If you're an EscortSite.com user, creating your very own Links page is so easy that you'll want to start to exchange links right away:
-log into your account, then go to the Manage area, right next to your Dashboard
-click on the Pages tab, then scroll down until you reach the Links page
-click on it, to open up a menu that allows you to add the content you need
-from now on, it's up to you whether you want to add simple links or banners pointing to the websites you consider relevant for your business - I'm thinking review sites you have already been reviewed on or escort directories you are listed in.

Sign your name across their hearts

Another simple way to promote your website is through your signature on forums. If you're active on popular forums, this will be a piece of cake then. Simply post a banner pointing to your website in your signature. But if you're a newbie on escort forums, then a signature containing a link to your website should do the trick.

Having trouble creating your first banner? Here's how to do it, if you're an EscortSite.com user:
-go to the Design area, after logging in, and then click on the Banners tab
-you will find the banner design and contents menu there, allowing you to customize all the elements of your new banner
-start by selecting the background style - if you want to upload an image for that, make sure it's 480x60 pixels
-then go to the banner text, to choose your font, text color and font size
-when writing the banner text itself, focus on your audience and keep the message short - 5 to 7 words should do
-play with the preview button to see how your banner looks like
-finally, click the Generate button and there it is; it should look something like this:

A tool of empowerment

Last but not least, let's not forget about the social networks like Facebook and microblogging platforms such as Twitter. Research by Columbia University shows almost 80% of New York escorts now use a Facebook page to drum up business. Those numbers are quite impressive, if you ask me. The average escort uses the social networking site to find 25% of all her clients, making it more important than any other source of new customers apart from escort agencies.

Now go out there and start promoting your business, ladies!
Kendra