Ever wondered what's the first thing that catches your visitors' eye on your escort site? Is it a button, is it a text box, is it a picture? It might as well be all of these, it only depends on where you place these elements on your website's page. How does that work, you ask?
Well, here's an interesting perspective that you might not have taken into account so far: people don't actually read web pages, they scan them! So, instead of thoroughly reading your content word by word, your visitors simply skim it, and they do it extremely fast.
How exactly do your visitors scan your escort site? Many studies were conducted to find out if there actually is a pattern that people unconsciously use when navigating the web content and most findings reveal that scanning is performed in an F-shape. That means that a regular visitor of your escort site starts the scanning from the top left corner of the page across to the right, goes back to the top left corner and then scans your page from top to bottom on the left side.Then goes across the right side again.
Now that you know what an F-shape layout is, here's how you can use this info to your advantage, by placing your most important content in these specific spots of your web page:
- use lists and short paragraphs: now that you know that people don't actually read your copy word by word, it only seems natural to focus on short paragraphs rather than long detailed descriptions; keeping it short, but relevant, will help your message reach your audience faster.
- use relevant imagery: it has already been demonstrated that visual elements get more attention than written text, so make sure you use relevant images that not only enhance the overall aesthetics of your escort site, but also improve its readability.
- put vital information first: if a regular scanning procedure starts from the top left corner to your right, it's only natural to put your essential information first, because that is what you want your readers to focus on while navigating through your site.
- emphasize most important information: make it stand out, so that your readers can easily identify the aspects you want them to remember; the key elements of your website can be quickly identified if you make good use of headings, bullet points and proper typography.
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