The difference between a brand and a simple product/service is the emotional response to it. Of course, strong attributes like quality, credibility and identity play an essential part in developing the relationship between a brand and its followers, but when it comes to building brands online such as your escort brand, there are certain tricks that always work. Choose a catchy name for your escort website Before you start with the "d'oh"s, throw a (first) look at the how and the why. Use inspired wordplay as your tagline A catchy name for your website isn't always enough, so be sure to put your mind to finding a witty slogan as well - one that will certainly help your readers remember your escort website better. Find a memorable logo Yes, a logo. For your escort site. So what if you're not selling designer products, you offer luxury services so don't even dare to think any less of your escort site's appearance! Make sure you have a visible favicon Ever noticed the small drawing in the left side of your EscortSite.com tab in your current browser? It's the exact same drawing that you can see in the Escort Site logo. And that's no coincidence. A favicon is a small graphic in the URL field that precedes the URL address (the "http"). Make sure you choose one that has relevance to your escort site, it will surely personalize your website. Smart advertising Since the dawn of time, advertising boosted sales and, therefore profits, if properly invested in. The math is simple: people come to you if you know how to let them find out about you. Spend a little, gain a lot. But before reaching for your wallet, grab a piece of paper and a pen, and try to find an answer to these questions: - who is your audience? - who is your competition? - what is your point of difference? - what is your weakness? - what message do you want to reach your target audience? Finding the right answer to these questions will help you develop an authentic branding message for your escort site, which then you can transform into a genuine advertising campaign, using the tools available on EscortSite.com Kendra |