In a previous post about PageRank I promised to tell you more about the "nofollow" and "dofollow" links, so that you can better understand the connection between them and PageRank. What is "nofollow"? Nofollow is a HTML (HyperTextMetaLanguage) atribute used to signal the search engines that a link should not influence the position of the page it sends users to, in SERPs (search engine results pages). In other words, it prevents the transmission of PageRank (link juice) to the page targeted by the link, thus avoiding a better ranking for that specific page.
Introduced in 2005 by Google as an anti-spam tag, "nofollow" was intended to cancel the credit given to a link, thus limiting the artificial positioning of untrustworthy websites within the search results displayed. Nowadays, "nofollow" links are considered more like null votes, in the best case scenario. 
What is "dofollow"? Keeping the "vote" metaphor, you can think of "dofollow" links as positive votes given to websites whose content not only do you trust, but also find appealing to your readers as well. "Dofollow" links are an excellent method of recognizing and promoting quality websites. And to be welcomed among them, because by casting "dofollow" links you become a trustworthy source (an authority) in the eyes of search engines, which means your escort site becomes more and more relevant, ranking higher in search engine results. And isn't that what any website owner aims at? Stay tuned, ladies. More SEO unscrambling coming right up!
Kendra |
