To continue the series of posts on SEO tips, today we'll tell you more about Google's PageRank and how it influences the importance of your escort website on the World Wide Web.
About 15 years ago Google came up with an algorithm that was able to determine the popularity and importance of web pages, based on these core principles:
-all links on the web can be considered votes that a source gives to a target
-all links are considered equal, at the beginning
-the pages that receive more links become more important
-more important pages cast more important links
How does PageRank work?
In other words, the relevance of a web page for visitors and its importance on the web are the main categories used by Google to sort the results of user searches in SERPs (search engine results pages). By relevance we can understand web pages which meet the visitors' needs by containing the keywords they searched for and offering useful info about the subject, whereas the importance of a web page is generated by a series of factors, among which PageRank is the most notable.
Unlike other search engines that relied on text analysis and returned results that were strongly influenced by keyword density, Google came up with PageRank to sort relevant web pages by their importance. Therefore, when someone performs a search, Google browses the indexed documents that contain the search string (=relevance), then sorts them by their assigned authority (=importance). In line with this, many optimizers have found that the main indicator of the importance of a site is PageRank.
Optimizing web pages with the help of PageRank
The PageRank sculpting procedures can increase the importance of a page in the site, determine which pages store and distribute PageRank and also establish the "nofollow" and "dofollow" value of the links within the website. If all this sounds like SciFi to you right now, rest assured, because we'll cover this subject too (the value of links). These procedures consist in the off-page optimization campaign, which, together with the on-page optimization procedures, will seek to place your escort site on leading positions in Google and other search engines for the keywords you've targeted.