If you're serious about succeeding online, a proper domain name is the perfect place to start from. Just take a minute to think about it. Would you rather be remembered by your clients or be confused with someone else? Would you prefer that when someone hears your domain name for the first time, they are able to guess what type of content can be found there or wonder about it? Sure, our premium domain name, EscortSite.com is a lot of help, but you still have to find a name for your website, that's intuitive and catchy. It's going to be your identity in cyberspace, so make sure it's a name you're still proud of later on. Here's some tips before you start:
Brainstorm 5 top keywords
The easiest way to find the most expressive keywords is to see yourself through your clients' eyes. How would you like them to perceive you? Think of those words that best describe your personality or what you do, then choose the top 5 that are the most appealing to you. Once you have this list, you can start to combine them as you wish, to create good domain ideas.
Make it easy to type
You're on the verge of losing a good portion of your branding and marketing value if the domain name you've chosen requires considerable attention to type correctly, due to length, spelling or the use of un-memorable sounds or words. Make it easy to type if you want it to be easy to keep in mind.
Make it easy to remember
If your website's name is easy to type, then surely it is also easy to remember and you can rest assured that word-of-mouth will do a fine job of extending your members' community. It's really that easy: if the clients who visited your site tell their friends about it, it's because they remember the domain name too, not just the quality time spent with you.
Keep the name as short as possible
You're already starting to catch the drift, aren't you? Easy to type and easy to remember both mean as short as possible. So give your website an inspired name and seal it with a KISS - Keep It Short&Simple.
Forget about hyphens and numbers
A clean, easy to type and to remember name shouldn't have anything to do with signs of punctuation or numerals of any kind. And why is that? Well, picture yourself in a conversation with a potential client that asks where they can find you. And your answer might be "closer to you". Err... "That's closer to you dot com. With a 2. And two hyphens." Not so catchy anymore, huh?
Set yourself apart with a brand
If you plan to stay in the industry for a while, then consider your website one of the most powerful tools for building yourself a brand. A "brand" is more than just a combination of words, it's what makes you different from all the rest.
That being written, happy name hunting, ladies!